Paid Social & Analytics Manager (m/f/d)

Everdrop; München; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Remote within Germany

EU mobility

Office near Isar

MacBook provided

Job summary

Everdrop, a fast-growing D2C brand, is seeking a Paid Social & Analytics Manager (m/f/d) in Munich. You will manage META ad accounts across markets, plan growth campaigns to acquire customers in the DACH region and beyond, and conduct funnel analyses using Tableau, GA4, and Excel.

A strong analytics mindset and bilingual English/German communication are essential. The role blends strategic planning with hands-on optimization, reporting to the Performance Marketing team.

Qualifications

• 2+ years of hands-on META performance marketing experience for D2C companies or within a fast-paced agency environment on a relevant scale.
• Analytical skills with data and tools like Excel/Sheets; exposure to Tableau or GA4.
• Platform knowledge: META best practices, algorithm changes, and new ad formats.
• Performance mindset: core metrics of growth, CAC, conversion rates, revenue.
• Bonus: experience running ads on TikTok or Pinterest.
• Communication: Fluent in English and German (French or Italian a plus).

Responsibilities

• Manage META Accounts: setup, structuring, targeting and optimization across multiple countries.
• Plan & execute Growth Campaigns to acquire customers in DACH, France, Italy, and beyond.
• Analyze & Test: funnel analyses, A/B tests, creative learnings with Tableau, META Business Manager, Motion and spreadsheets.
• Define bundles and collaborate on testing strategies and platform setups for product launches.
• Report & optimize: coordinate performance across markets, support OKRs, provide data-driven recommendations to Management.

Skills

META ads management

Analytical skills

Data analysis

Growth mindset

Tools

Tableau

GA4

Excel/Sheets

META Business Manager

Job description

Location: Munich/ Hybrid or remote within Germany

Team: Performance Marketing

We’re everdrop – a fast-growing D2C brand on a mission to change the world of household and personal care. We’re looking for a performance-driven and analytical Paid Social & Analytics Manager (m/f/d) to manage our META ad accounts and support our international growth.

As a Paid Social & Analytics Manager (m/f/d) your main tasks will be:

• Manage our META Accounts: Handle the setup, structuring, targeting and optimization of our META ad accounts across multiple countries.
• Plan & execute Growth Campaigns: Implement and monitor campaigns that deliver growth and are aimed at acquiring new customers in DACH, France, Italy, and more.
• Analyze & Test: Conduct funnel analyses, A/B tests and creative learnings using tools like Tableau, META Business Manager, Motion and Spreadsheets.
• Strategy: Define bundles and collaborate on testing strategies and platform setups for product launches, ensuring they align with our broader business goals.
• Report & Optimize: Coordinate performance across markets, contribute to our OKRs, prepare reports and provide data-based recommendations to the Management.

THIS IS YOU

If you are passionately committed to sustainability and highly motivated to make the world a little cleaner with us, then we think you are really great! If you also like to work proactively and in a team, and you see every small and large challenge as an opportunity to get even better – then we are already a little bit smitten. Finally, if you also have the following skills and experience, we are almost certain: This could be the start of a great love story!

• 2+ years of hands-on META performance marketing experience for D2C companies or within a fast-paced agency environment on a relevant scale.
• Analytical Skills: You are comfortable working with data and tools like Excel/Sheets (pivot tables) and have had exposure to Tableau or GA4.
• Platform Knowledge: You stay up to date on META best practices, algorithm changes, and emerging ad formats.
• Performance Mindset: You understand the core metrics of growth, specifically how to balance CAC, conversion rates, and revenue.
• Bonus: Experience running ads on TikTok or Pinterest.
• Communication: Fluent in English and German (French or Italian is a significant plus).

THIS IS EVERDROP

We want to change the world – together with you! everdrop's everyday products help people easily reduce their ecological footprint in the household. We started with our cleaning tabs in 2020. Since then, our household and personal care products have already saved more than 20 million single-use plastic bottles and thousands of tons of unnecessary CO2 emissions and chemical raw materials. By the way, we have been a certified B Corp since 2023. And with your help, we want to take everdrop to the next level. Join our mission – and help us make a sustainable lifestyle so easy that it becomes the new standard in our society.

• varied, meaningful, and purpose-driven work
• great team spirit and regular team events
• a beautiful, bright, spacious office near the Isar
• an outdoor fitness facility next to the office (can be used anytime)
• Special Rate for EGYM Wellpass membership
• a monthly voucher for everdrop products in our employee shop
• Family and Friends discount codes for everdrop and other Startups for Tomorrow companies
• Membership with FutureBens & Corporate Benefits
• mobile work within the EU possible
• 30 days paid vacation plus 24.12. and 31.12. off
• an additional 2 days paid vacation per year for your own environmental or charitable projects ("Green & Social Impact Days")
• your own MacBook, as long as you work at everdrop

At everdrop, we want to live a culture of inclusion, diversity, and equal opportunities. The commitment to making the world a little better is part of our daily actions. Above all, we want to promote awareness for our planet and for other people.

One example of how we want to create awareness in the workplace: Menstruating colleagues who suffer from pain can easily take one or more "Power Days", which are additional paid days off. And this without questions, without justification. Another example: Our "Green & Social Impact Days" are two additional paid days off per year that you can dedicate to your own projects for the environment or for your community. We also try to be as mindful as possible in our hiring process.

We treat every person equally, regardless of origin, gender, religion, age, appearance, language, culture, nationality, marital status, sexual orientation, or physical disability.

We are certainly not perfect – but we want to get better every day and learn something new with every step. That's what every journey is all about. Are you coming along?