Paid Search Team Lead

Emma – The Sleep Company; Frankfurt; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

Join a forward-thinking company transforming the sleep industry as a Paid Search Team Lead. In this pivotal role, you'll craft and execute innovative paid search strategies across multiple international markets, leading a high-performing team while managing substantial advertising budgets. Your analytical skills will drive performance optimization, ensuring a significant return on investment. Collaborate with diverse teams and stay ahead of global e-commerce trends to maintain a competitive edge. If you're passionate about making a meaningful impact and thrive in a dynamic environment, this opportunity is perfect for you.

Leistungen

Entrepreneurial culture

Career acceleration opportunities

Exciting and challenging projects

Team events and learning from experts

Qualifikationen

• 3+ years in e-commerce paid search marketing with large-scale campaigns.
• Strong proficiency in PPC platforms and budget management.

Aufgaben

• Lead strategic development and execution of paid search campaigns.
• Manage a talented team and optimize a significant advertising budget.

Kenntnisse

PPC Marketing

Analytical Skills

Team Management

Budget Management

Communication Skills

Ausbildung

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Google Ads

Bing Ads

Google Analytics

SEMrush

Jobbeschreibung

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture.

Ready to shape the future of sleep with us? Let’s make it happen!

What you´ll do:

• As the Paid Search Team Lead, you will be responsible for the strategic development and execution of our paid search campaigns across 24+ markets.
• You will lead a talented team of paid search specialists, ensuring that campaigns are optimized for each region while effectively managing a significant (8-figure) advertising investment. Your insights and leadership will be crucial in enhancing our ROI and expanding our global reach.
• Strategic Leadership: Develop and implement comprehensive paid search strategies tailored to various international markets, aligning with overall business objectives and local consumer behavior.
• Team Management: Lead, mentor, and motivate a high-performing team of paid search specialists, fostering a culture of collaboration, innovation, and continuous learning.
• Campaign Oversight: Manage the end-to-end execution of paid search campaigns across platforms such as Google Ads and Bing Ads, including keyword research, ad copy development, and bidding strategies.
• Budget Management: Control and optimize a paid search budget of tens of millions of euros, ensuring effective allocation and maximizing return on investment across all markets.
• Performance Analysis: Utilize advanced analytics tools to monitor and analyze campaign performance, generating insights to drive optimization and improve results across diverse regions.
• Cross-Functional Collaboration: Work closely with regional marketing teams to ensure strategies and messaging are consistent and tailored to local market dynamics.
• Data Science and Attribution: Work closely with attribution data scientists to refine multi-touch and media mix attribution models.
• Market Research: Stay abreast of global e-commerce trends, competitive landscapes, and emerging technologies to inform strategy and maintain a competitive edge.
• Testing and Optimization: Implement A/B testing for ad creative, landing pages, and bidding strategies to identify and scale best practices across markets.
• Reporting and Insights: Regularly communicate campaign performance, insights, and strategic recommendations to senior management and stakeholders.

Who we´re looking for:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in e-commerce paid search marketing, with a proven track record of managing large-scale campaigns across multiple countries.
• Strong proficiency in PPC platforms, particularly Google Ads and Bing Ads, with experience in international targeting and localization.
• Demonstrated experience managing substantial budgets (tens of millions of euros) and achieving measurable results.
• Excellent analytical and data-driven decision-making skills, with proficiency in analytics tools (e.g., Google Analytics, SEMrush, etc.).
• Exceptional leadership and team management abilities, with a focus on developing talent and fostering a high-performance culture.
• Strong communication skills, capable of collaborating effectively with cross-cultural teams and stakeholders.

What we offer:

• An entrepreneurial culture that will empower and support you from day one —you'll create an impact with new, innovative ideas and help shape our company DNA.
• The opportunity to accelerate your career and grow together.
• The chance to work on exciting and challenging projects as part of a dedicated, international team.
• To work and learn from experts in diverse fields and get to know your team members at exciting company events.

Become an Emmie

Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.

We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you in a couple of days; however, we are currently receiving a large number of applications, and this might lead to a delay in the process. We will get back to you as soon as possible!