Paid Search Marketing Manager – SEA/PPC (f/m/d)

Scout24 Holding GmbH; München; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

An international marketing firm is looking for a Paid Search Marketing Manager in Munich. This role involves driving growth in the Canadian market through effective PPC strategies across Google and Microsoft Ads. Ideal candidates have over 4 years of experience, a strong background in performance marketing, and must be fluent in English. Join a diverse team dedicated to creating an inclusive environment.

Qualifikationen

• 4+ years of hands-on experience in performance marketing, especially PPC/SEA.
• Experience managing large budgets and Google/Microsoft Ads campaigns.
• Fluency in English; French is a plus.

Aufgaben

• Plan, execute, and optimize PPC campaigns for the Canadian market.
• Manage budgets and bid strategies to maximize ROI.
• Conduct keyword research and competitor analysis.

Kenntnisse

PPC/SEA

Google Ads

Microsoft Ads

Google Analytics

Analytical Skills

Project Management

Fluent in English

Automotive Industry Experience

Tools

Google Ads Editor

Looker

Jobbeschreibung

Are you passionate about performance marketing and ready to make an impact in a fast-paced, international environment? Join our team at AutoTrader/AutoScout24 as a Paid Search Marketing Manager (SEA/PPC) and help us accelerate growth in the Canadian market!

Overview

As an SEA/PPC expert, you’ll play a key role in scaling our paid search activities and driving high-quality traffic and leads to our platform. Working closely with cross-functional teams, you will be responsible for managing and optimizing our Google Ads and Microsoft Ads campaigns, ensuring they’re aligned with our local market strategy.

Responsibilities

• Plan, execute, and optimize PPC campaigns across Google and Microsoft Ads for the Canadian market
• Manage budgets and bid strategies to maximize ROI and efficiency
• Conduct keyword research, competitor analysis, and A/B testing of ads and landing pages
• Collaborate with analytics, product, and content teams to align on campaign goals and performance
• Monitor market trends, explore new ad formats and channels, and test innovative growth tactics
• Report on performance and insights, and provide strategic recommendations

Your Profile

• 4+ years of hands-on experience in performance marketing, especially PPC/SEA
• Proven success managing Google and Microsoft Ads campaigns at scale
• Experience with Google vehicle ads or Google Shopping ads
• Experience managing large budgets and forecasting scenarios
• Strong analytical skills and proficiency with tools like Google Analytics, Google Ads Editor, Looker, or similar (programming skills like Java or SQL are a plus)
• Automotive industry experience is a plus
• Experience with international or North American markets is a big plus
• Self-driven, results-oriented, and comfortable working in a dynamic, agile team
• Fluent in English, French is a plus

A culture of growth

With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.

For a career where you can drive our business and shape your future, apply now.

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