Paid Search Account Manager – Italian Speaking

Bravofly; München; On-site; EUR 55,000 - 70,000; Full time

Benefits offered by this job

Flexible working hours

Paid volunteer days

Travel industry discounts

Company bike leasing program

Access to development training

Job summary

A leading travel technology company is seeking a Paid Search Account Manager with expertise in Google Ads and Italian language skills. The role involves managing SEM campaigns, collaborating with cross-functional teams, and driving data-driven optimisations. Ideal candidates have extensive experience in paid search and a strong analytical mindset, offering flexible working arrangements from Munich or hybrid setups.

Qualifications

• 5+ years of hands-on experience in Paid Search.
• Proven experience managing large-scale budgets.
• Deep understanding of smart bidding and automation.

Responsibilities

• Take full ownership of SEM performance for a specific market.
• Identify growth opportunities and drive optimisation initiatives.
• Deliver actionable insights via data-driven decision making.

Skills

Paid Search Management

Google Ads

Data Analysis

Italian (Advanced)

Tools

Excel

Google Analytics

MySQL

BigQuery

Job description

Paid Search Account Manager – Italian Speaking

The Company

At lastminute.com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world.

Job Description

The job in brief:

Job Title – Paid Search Account Manager – Italian Speaking

Working model – Hybrid from Munich, Remote from Germany

Team – You will join the Customer Acquisition Team

Level – Professional

Contract – Permanent – full-time (EUR 36 h/week)

As a key member of the SEM team, you’ll work closely with the SEM Team Lead to plan, execute, and analyse paid search campaigns across multiple brands and products, with a clear focus on Google Ads, Search Ads 360, and Microsoft Advertising.

Your goal: ensure all campaigns align with our business and marketing objectives, pushing constantly for optimisation, automation, and innovation.

What your impact will be:

• Take full ownership of SEM performance for a specific market or product area.
• Identify growth opportunities and lead testing, scaling, and optimisation initiatives.
• Deliver actionable insights and drive measurable impact through data‑driven decision making.
• Collaborate with cross‑functional teams (Branding, Analytics, Pricing) to enhance campaign efficiency and innovation.
• Develop and maintain best practices for SEM and share knowledge within the team.
• Contribute to automation projects (scripts, rules, feed management) to streamline campaign operations.

Qualifications

Your expertise:

• +5 years of hands‑on experience in Paid Search, with solid experience in Google Ads and/or Search Ads 360.
• Proven experience managing large‑scale, multi‑million budgets and complex account structures across multiple markets.
• Deep understanding of smart bidding, automation, and audience strategies.
• Advanced Excel / Google Sheets skills for data analysis and performance reporting.
• Highly data‑driven and analytical, with the ability to translate insights into action.
• Familiarity with Google Analytics / GA4 and measurement frameworks.
• Strong collaboration mindset and eagerness to work with teams beyond SEM to scale impact.
• Advanced level of Italian.
• Minimum knowledge of MySQL, BigQuery.
• Understanding of A/B test tools.

Additional Information

Perks of working with us:

How we work together:

• An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities).
• Shorter working week (36h as full time), with a half working day on Fridays.
• Flexible start and end of the working day.
• Possibility to work from anywhere for a period of time per year defined according to local regulations.

How we learn together:

• Fri‑Yays: half a day on Friday morning with a no‑meeting mandate dedicated to deep work, personal growth, learning and training and/or focus time.
• Professional and managerial skills development training paths, access to e‑learning platforms such as O’Reilly, Udemy, Coursera (depending on the department), and to our internal platform offering bespoke training content.

Other perks:

• 2 paid days off per year for volunteering purposes.
• Occasional social events to foster connections among colleagues.
• Travel industry discounts and flash exclusive staff fares.
• We support our employees through life’s significant moments with leave options (e.g. parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws.
• Pluxee card with 50 EUR per month for your personal use.
• Attractive company bike leasing program (Lease a Bike).
• Get free snacks / fruit / hot drinks / water / beverages at our offices.

Wish you were here? We do, too!

Selection process steps*:

• HR interview online (30 minutes)
• 1st interview online (Manager): soft skills + technical knowledge
• Offline practical case
• 2nd interview online (Manager and Team)
• Final interview

(*Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview).

Our commitment to celebrate diversity and generate belonging

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Eligibility criteria:

By submitting your information and application, you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.