Paid Marketing Manager

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Paid Marketing Manager (all genders)

UK | Remote

Paessler is looking for an experienced Paid Marketing Manager to help lead the marketing strategy and execution of our paid inbound channels. The ideal candidate has a strong familiarity and understanding of paid search platforms, ad and landing page best practices, and digital marketing tactics.

The Paid Marketing Manager will report to the VP Marketing and will be accountable for lead, opportunity and pipeline volume generated by the paid inbound programs.

YOUR TASKS

1. Build and manage paid media campaigns, including paid search, content syndication, display, re-targeting, and account-based marketing, within budget for maximum return.
2. Consistently evaluate and optimize spend through improvements to ads, landing pages, and user funnels to meet established KPIs and budgets.
3. Measure and report on performance of all digital marketing campaigns; audit success of paid efforts against goals (KPIs & ROIs).
4. Collaborate with internal teams to improve and develop new landing pages and content while maintaining consistent messaging and brand voice.
5. Research and test new channels and vendors to expand reach and lower cost per acquisition.
6. Brainstorm and execute on new and creative growth strategies and demand generation tactics to drive more conversions.
7. Conduct A/B tests across lead generation programs to continuously improve yield from inbound traffic.

YOUR PROFILE

1. Prior 2-3 year work experience as a paid marketing specialist, preferably within enterprise software/SaaS or within a marketing agency.
2. Expertise in Google Ads, Bing Ads, other paid marketing platforms managing campaigns at scale.
3. Strong analytical and Excel/Google Sheets skills.
4. Comfortable working in a fast-paced, challenging environment where decisions are made quickly and things change on a daily basis.
5. Data-driven and intellectually curious.
6. Creative thinker and doer who can define problems and own solutions.
7. BA/BS in Marketing, Business, Economics, or other relevant degree, or paid marketing experience.

Nice To Haves:

1. Experience with A/B and conversion rate optimization testing.
2. Experience with Content Management Systems (NEOS & Hubspot), CRMs (Salesforce), and Marketing Automation Platforms (HubSpot).

FACTS FOR YOU

1. Flexible working hours and a family-friendly environment.
2. We love working in our beautiful office in Nuremberg, Germany but we are just as happy to work completely from home or something in between. It's your choice.
3. Wide range of further training and personal development opportunities.
4. Time to deal with innovative topics and technologies.
5. A structured onboarding phase with support from experienced colleagues.
6. Paessler is a fast-growing midsized company that has been in the market for 20 years.
7. The company is focused on long-term goals and is currently comprised of 350 employees.