Online Marketing Manager - SEA (all genders)

HRS; Köln; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading business travel company is seeking an Online Marketing Manager (SEA) in Cologne. This role involves overseeing SEA campaigns, utilizing data-driven insights for optimization, and collaborating with creative and data analytics teams. Ideal candidates will have a degree in business administration, experience in digital marketing, and strong analytical skills. Competitive salary and growth opportunities are offered.

Leistungen

Competitive remuneration

Annual or multi-year bonus

Necessary work equipment

Qualifikationen

• Strong analytical skills and experience in creating dashboards for metrics reporting.
• Proven track record in planning, executing, and delivering marketing campaigns.
• Hands-on experience with Google Ads, Microsoft Advertising, and Google Analytics.

Aufgaben

• Manage the planning and execution of SEA campaigns.
• Use data and performance KPIs to build effective targeting strategies.
• Monitor competition and identify new traffic generation approaches.

Kenntnisse

Analytical skills

Project management

Digital Marketing experience

E-Commerce experience

Fluency in English

Fluency in German

Ausbildung

University degree in business administration or related field

Tools

Google Ads

Microsoft Advertising

Google Analytics

Jobbeschreibung

Online Marketing Manager - SEA (all genders), Cologne

Client:

HRS

Location:

Cologne, Germany

Job Category:

Other

EU work permit required:

Yes

Job Reference:

1650fd290d3f

Job Views:

2

Posted:

09.08.2025

Expiry Date:

23.09.2025

Job Description:

HRS AS A COMPANY

BUSINESS TRAVEL CLUB

The HRS Business Travel Club (BTC) is transforming the well-known hotel portal businesses of HRS.de and HOTEL.DE into a comprehensive platform offering exclusive services for business travelers and SMEs. The goal is to create loyalty between HRS and its customers, envisioning a Prime-like system for business travelers with superior benefits and services.

BUSINESS UNIT

POSITION

As an Online Marketing Manager (SEA), you will be responsible for operational campaign management, including setting up and optimizing campaigns with appropriate target audiences and bidding strategies. This role serves as a crucial interface between customer needs and business partners, collaborating closely with data and marketing teams.

CHALLENGE

Key Responsibilities:

• Manage the planning and execution of performance and branding SEA campaigns.
• Use data and performance KPIs to build effective targeting strategies.
• Lead customer segment creation using audience data.
• Monitor competition and identify new traffic generation and performance improvement approaches.
• Maintain and monitor bids, account metrics, and run tests to optimize performance.
• Provide weekly and monthly reporting on key metrics and SEA initiatives.
• Collaborate with the Data Analytics team to manage and optimize target audiences.
• Work with the creative team to develop new ad content based on data-driven insights.
• Ensure effective cross-channel strategy and customer journeys.

FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH...

• University degree in business administration or a related field.
• Strong analytical skills and experience in creating dashboards for metrics reporting.
• Experience in E-Commerce and Digital Marketing.
• Proven track record in planning, executing, and delivering marketing campaigns.
• Excellent project management skills.
• Hands-on experience with Google Ads, Microsoft Advertising, and Google Analytics.
• Fluency in English and German.

PERSPECTIVE

• Access to a global network of intrapreneurs dedicated to renewing the travel industry.
• An entrepreneurial environment offering opportunities for personal and professional growth.

- Customer-led cross functional team ways of work

- A culture of continuous improvement and retrospectives.

LOCATION, MOBILITY, INCENTIVE

Location: Cologne, Berlin, Remote

Competitive remuneration including a fixed monthly salary, necessary work equipment, mobility, and an annual or multi-year bonus.