Media Technology & Data Strategy Lead (all genders)

Publicis Platform GmbH; Hamburg; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Publicis Platform GmbH sucht eine Leitungsposition für Media Technology & Data Strategy zur Entwicklung der Beiersdorf-Technologieroadmap. Sie verantworten die Vision von GrowthOS, Data-Enablement und Audience-Intelligence, arbeiten global mit Teams zusammen und gestalten Governance, Architektur und Prozesse.

Die Rolle fokussiert sich auf Medien-Technologie, Audience, Identity und Data Capability-Entwicklung und umfasst nicht operative Mediaplanung oder Kampagnenaktivierung.

Qualifikationen

• 6–8 Jahre Erfahrung in Media-Technologie, Datenstrategie, Audience-Strategie, MarTech, digitale Transformation oder Beratung.
• Erfahrung mit Enterprise-Media-Technologie-Plattformen, Produkten oder Betriebsmodellen, nicht mit operativer Media-Planung.
• Erfahrung in Rollout, Governance und Change Management über mehrere Märkte hinweg.
• Starke Kenntnisse zu Audience-Strategie, Identity, First-Party-Daten und Adressierbarkeit.
• Übersetzung von Geschäftsanforderungen in Roadmaps, Betriebsmodelle und Capabilities.
• Starke Programm- und Stakeholder-Koordination, analytische und lösungsorientierte Fähigkeiten.
• Ausgeprägte Kommunikations- und Workshop-Facilitation-Kompetenzen.

Aufgaben

• Eigenständige Entwicklung der Roadmap für Medientechnologie, Audience- und Data-Fähigkeiten weltweit Beiersdorf.
• Bewertung, Governance und Adoption von GrowthOS als zentrale Plattform.
• Entwicklung Rahmenwerke und Betriebsmodelle zur Nutzung von Medientech, Audience und Data.
• Identifikation von Capabilities-Lücken und Definition künftiger Technologieanforderungen.
• Zusammenarbeit mit Publicis Produkt-, Technologie- und Data-Teams zur Weiterentwicklung von GrowthOS.
• Definition von Ansätzen zu Audience-Strategie, Identity, First-Party Data und Adressierbarkeit.
• Leitung Stakeholder-Workshops, Capability Assessments und Transformationsinitiativen.

Kenntnisse

Media technology

Data strategy

Audience strategy

Change management

Stakeholder management

Program management

Analytical thinking

Workshop facilitation

Jobbeschreibung

Unternehmensbeschreibung

Publicis One Unlimited is a bespoke agency built for Beiersdorf as their global creative, media and data partner. We cover four regions (North America, Europe, Emerging Markets, andNorth EastAsia) and serve over 120 markets. Our mission is to deliver a Global and Connected Agency model, embracing a digital-first approach fuelled by data and cutting-edge technology.

Stellenbeschreibung

The Media Technology & Data Strategy Lead (all genders) is responsible for defining and evolving Beiersdorf's media technology, audience and data capabilities. The role owns the strategic roadmap for media technology, connected identity, audience intelligence and data enablement ensuring global teams are equipped with the tools, processes and capabilities required for modern marketing.

A key responsibility is driving the adoption, governance and evolution ofGrowthOSas Beiersdorf's core media technology platform, ensuring consistent use across markets, improving utilisation of existing capabilities and helping shape future technology requirements to support media planning and decision-making in an increasinglyAI-driven environment.

This role focuses on media technology, audience, identity and data capability development. It is not responsible for the planning, buying, activation or optimisation of media campaigns.

Verantwortlichkeiten

• Own the strategic roadmap for media technology, audience and data capabilities across Beiersdorf.
• Act as the business owner and advocate forGrowthOS, driving adoption, governance and best practice across global teams.
• Develop frameworks and operating models that improve how mediatechnology, audience and data capabilities are used across markets.
• Identify capability gaps and define future technology requirements to support audience intelligence, data activation, media planning and decision-making
• Partner with Publicis product, technology and data teams to influence the evolution ofGrowthOSand related solutions.
• Define approaches to audience strategy, connected identity, first-party data and addressability.
• Lead stakeholder workshops, capability assessments and transformation initiatives.

Qualifikationen

• 6-8 years' experience in media technology, data strategy, audience strategy,MarTech, digital transformation or consulting environments.
• Experience supporting enterprise media technology platforms, products or operating models, rather than hands-on media planning, buying or campaign activation roles.
• Experience driving adoption, governance and change management across multiple markets and stakeholder groups.
• Strong understanding of audience strategy, customer identity, first-party data, addressability and media technology ecosystems.
• Experience translating business requirements into technology roadmaps, operating models and capability plans.
• Strong programme management and stakeholder coordination skills.
• Strong analytical, strategic thinking and problem-solving skills.
• Excellent stakeholder management, communication and workshop facilitation skills.
• Commercial mindset with the ability to connect technology investments to measurable business outcomes.

Required Technology Experience

• Marketing Technology & Operating Systems -marketing operating systems, planning platforms, workflow tools, product governance and enterprise technology ecosystems.
• Audience & Identity Platforms - Epsilon,LiveRamp, Experian, Merkle and connected identity solutions.
• Customer Data & Data Collaboration - CDPs, Clean Rooms, Audience Intelligence Platforms and Data Collaboration Environments.
• Measurement & Decision Intelligence - GA4, Adobe Analytics, MMM, Attribution, Incrementality Testing and Marketing Effectiveness solutions.
• AI & Planning Intelligence - Microsoft Copilot, ChatGPT and AI-enabled planning, insight generation, audience intelligence and decision-support tools.

Zusatzinformationen

If you’re open to new ways of working, willing to fail fast and learn fast, passionate about creativity and curious about people, we would love to meet you. See our open positions to apply. And if you don’t see your role there but are interested anyway, please drop us an email and introduce yourself.