Martech & Creative Technology Manager (all genders)

Publicis Platform GmbH; Hamburg; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Publicis Platform GmbH sucht einen erfahrenen Lead für MarTech & Creative Technology, der Beiersdorf-Business-Anforderungen in skalierbare Technologien über kreative, Content- und Produktions-Workflows übersetzt. Als zentrale Schnittstelle koordiniert er Tools, Workflows und KI-Fähigkeiten über Organisationen hinweg.

Sie leiten Implementierung, Onboarding und Governance, arbeiten eng mit Stakeholdern, Technologie-Teams und Plattformpartnern zusammen und stellen sicher, dass Programme

Qualifikationen

• 5–8 Jahre Erfahrung in MarTech, Plattform-Management, kreative Technologie oder transformation
• Starke Kenntnisse in kreativen Content-Workflows und Lokalisierung
• Erfahrung in komplexen Tech-Implementierungen mit mehreren Stakeholdern
• Ausgeprägtes Projekt- und Programmmanagement inkl. Governance, Risiken und Delivery
• Erfahrung mit DAM, Workflow, Automation- und Content-Produktionsplattformen
• Erfahrung im Zusammenspiel mit kreativen und Marketing-Tech-Ökosystemen
• Ausgeprägte Stakeholder-Kommunikation und Teamkoordination
• Strukturierte Arbeitsweise, hohe Detailgenauigkeit

Aufgaben

• Primärer Ansprechpartner für MarTech & Creative Technology für Beiersdorf.
• Technologie-Briefs und Deliverables aus Marketing-, Produktions- und Betriebsanforderungen ableiten.
• Implementierung und Onboarding von Workflow-, DAM-, Automations- und Content-Production-Plattformen leiten.
• Anbieter, Plattform-Besitzer und interne Teams koordinieren für erfolgreiche Umsetzung.
• Zentraler Orchestrator über mehrere Workstreams, Abstimmung von Anforderungen, Technologien und Delivery.
• Projektpläne, Milestones, Abhängigkeiten, Risiken und Stakeholder-Kommunikation managen.
• Onboarding, Schulung und Nutzerakzeptanz in Märkten vorantreiben.
• Pilotprojekte zu KI und Automatisierung von Konzept bis Skalierung unterstützen.
• Sicherstellen, dass Lösungen Governance-, Datenschutz- und Sicherheitsanforderungen entsprechen.
• Plattform-Leistung, Adoption und Optimierungspotenziale überwachen.

Kenntnisse

MarTech

Platform Management

Creative Technology

Production Technology

Transformation Management

Tools

DAM

Workflow Platforms

Automation Platforms

Content Production Platforms

APIs & Middleware

Platform Integrations

Jobbeschreibung

Unternehmensbeschreibung

Publicis One Unlimited is a bespoke agency built for Beiersdorf as their global creative, media and datapartner. We cover four regions (North America, Europe, Emerging Markets, andNorth EastAsia) and serve over 120 markets. Our mission is to deliver a Global and Connected Agency model, embracing a digital-first approach fuelled by data and cutting-edge technology.

Stellenbeschreibung

The MarTech & Creative Technology Lead (all genders) is responsible for translating Beiersdorf business requirements into scalable technology solutions across creative, content and production workflows. The role acts as the primary bridge between client stakeholders, Publicis technology teams and platform partners, ensuring tools, workflows and AI capabilities are successfully implemented, adopted and governed across the organisation.

Verantwortlichkeiten

• Act as the primaryMarTechand Creative Technology contact for Beiersdorf.

• Translate marketing, production and operational requirements into clear technology briefs and delivery plans.

• Lead the implementation and adoption of workflow, DAM, automation and content production platforms.

• Coordinate technology vendors, platform owners and internal delivery teams to ensure successful execution of initiatives.

• Act as the central point of orchestration across multiple workstreams, ensuring alignment between business requirements, technology capabilities and delivery teams.

• Manage project plans, milestones, dependencies, risks, issues and stakeholder communications across technology programmes.

• Drive onboarding, training and user adoption across markets.

• Support AI and automation pilots from concept through to scaled deployment.

• Ensure solutions align with governance, data privacy and security requirements.

• Monitor platform performance, adoption and optimisation opportunities.

• Maintain documentation, processes, implementation roadmaps and technology plans.

• Support strategic planning and future technology evolution.

Qualifikationen

• 5-8 years' experience inMarTech, platform management, creative technology, production technology or technology-enabled transformation.

• Strong understanding of creative, content production and localisation workflows.

• Experience delivering and coordinating complex technology implementations involving multiple stakeholders, teams and vendors.

• Strong project and programme management experience, including planning, governance, risk management and delivery oversight.

• Experience with DAM, workflow, automation and content production platforms.

• Experience working with creative and marketing technology ecosystems.

• Strong stakeholder management, communication and facilitation skills.

• Comfortable working across business, operational and technical teams.

• Highly organised with strong attention to detail and follow-through.

• Experience managing roadmaps, implementation plans.

Required Technology Experience

• Creative Automation & Content at Scale- Storyteq,Celtra, Smartly.io, AdobeGenStudioor similar creative automation, dynamic content and content-at-scale platforms.
• Creative & Design Platforms- Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects, Firefly), Figma or similar creative production and design tools.
• Generative AI & Content Creation- Runway, Luma, Midjourney, OpenAI ChatGPT, Microsoft Copilot and other AI-powered image, video and content generation platforms.
• Workflow & Project Management e.g.Asana, Jira, Monday.com, Adobe Workfront.
• Technology Integration & Automation- Experience working with APIs, middleware, workflow orchestration, system integrations and enterprise technology ecosystems.