Martech & Creative Technology Manager (all genders)

Publicis One Touch; Hamburg; Vor Ort; EUR 90.000 - 140.000; Vollzeit

Zusammenfassung

Publicis One Unlimited sucht eine Führungskraft für MarTech & Creative Technology, um Beiersdorf-Anforderungen in skalierbare Lösungen über kreative, inhaltsbasierte und Produktions-Workflows zu übersetzen. Die Rolle verbindet Client-Stakeholder, Publicis-Technologie-Teams und Plattformpartner, gewährleistet Implementierung, Adoption und Governance über das gesamte Unternehmen hinweg.

Sie bringen 5–8 Jahre Erfahrung in MarTech, Plattformmanagement oder verwandten Bereichen mit, haben starke

Qualifikationen

• 5–8 Jahre Erfahrung in MarTech, Plattformmanagement oder verwandter Bereiche.
• Starke Kenntnisse zu kreativen Produktions- und Lokalisierungs-Workflows.
• Erfahrung in Koordination komplexer Technologie-Implementierungen mit mehreren Stakeholdern.
• Starke Projekt- und Programmmanagement-Erfahrung mit Governance & Risikomanagement.
• Erfahrung mit DAM, Workflows, Automatisierung und Content-Produktion.
• Erfahrung in kreativen & Marketing-Technologie-Ökosystemen.
• Starke Stakeholder-Kommunikation & Facilitation.
• Gute Zusammenarbeit über Business, Betrieb und Technik hinweg.
• Sehr organisiert, detailorientiert, Follow-through.
• Erfahrung Roadmaps & Implementierungspläne.

Aufgaben

• Primärer MarTech- und Creative Technology Kontakt für Beiersdorf.
• Technologie-Briefs und Delivery-Pläne aus Marketing- und Produktionsanforderungen ableiten.
• Implementierung, Adoption von Workflow-, DAM-, Automatisierungs- und Content-Produktionsplattformen führen.
• Technologie-Anbieter, Plattforminhaber und interne Delivery-Teams koordinieren.
• Zentrale Koordination über mehrere Workstreams sicherstellen.
• Projektpläne, Meilensteine, Abhängigkeiten, Risiken und Stakeholder-Kommunikation verwalten.
• Onboarding, Schulung und Nutzerakzeptanz über Märkte hinweg fördern.
• AI- und Automatisierungs-Piloten von Konzept bis skalierter Bereitstellung unterstützen.
• Lösungen Governance-, Datenschutz- und Sicherheitsanforderungen entsprechen.
• Plattformleistung, Adoption, Optimierungspotenziale überwachen; Dokumentation pflegen.
• Strategische Planung und zukünftige Technologieentwicklung unterstützen.

Kenntnisse

MarTech Leadership

Projektmanagement

Stakeholder Management

Governance & Risikomanagement

Anbieterverwaltung

Cross-funktionale Zusammenarbeit

Kommunikationsfähigkeiten

Workflows

APIs & Integration

Tools

Storyteq

Celtra

Smartly.io

Adobe GenStudio

Adobe Creative Cloud

Figma

Runway

Luma

Midjourney

OpenAI ChatGPT

Microsoft Copilot

Asana

Jira

Monday.com

Adobe Workfront

Jobbeschreibung

Unternehmensbeschreibung

Publicis One Unlimited is a bespoke agency built for Beiersdorf as their global creative, media and data partner. We cover four regions (North America, Europe, Emerging Markets, and North East Asia) and serve over 120 markets. Our mission is to deliver a Global and Connected Agency model, embracing a digital-first approach fuelled by data and cutting‑edge technology.

Stellenbeschreibung

MarTech & Creative Technology Lead (all genders) is responsible for translating Beiersdorf business requirements into scalable technology solutions across creative, content and production workflows. The role acts as the primary bridge between client stakeholders, Publicis technology teams and platform partners, ensuring tools, workflows and AI capabilities are successfully implemented, adopted and governed across the organisation.

Verantwortlichkeiten

• Act as the primary MarTech and Creative Technology contact for Beiersdorf.
• Translate marketing, production and operational requirements into clear technology briefs and delivery plans.
• Lead the implementation and adoption of workflow, DAM, automation and content production platforms.
• Coordinate technology vendors, platform owners and internal delivery teams to ensure successful execution of initiatives.
• Act as the central point of orchestration across multiple workstreams, ensuring alignment between business requirements, technology capabilities and delivery teams.
• Manage project plans, milestones, dependencies, risks, issues and stakeholder communications across technology programmes.
• Drive onboarding, training and user adoption across markets.
• Support AI and automation pilots from concept through to scaled deployment.
• Ensure solutions align with governance, data privacy and security requirements.
• Monitor platform performance, adoption and optimisation opportunities.Maintain documentation, processes, implementation roadmaps and technology plans.
• Support strategic planning and future technology evolution.

Qualifikationen

• 5‑8 years' experience in MarTech, platform management, creative technology, production technology or technology‑enabled transformation.
• Strong understanding of creative, content production and localisation workflows.
• Experience delivering and coordinating complex technology implementations involving multiple stakeholders, teams and vendors.
• Strong project and programme management experience, including planning, governance, risk management and delivery oversight.
• Experience with DAM, workflow, automation and content production platforms.
• Experience working with creative and marketing technology ecosystems.
• Strong stakeholder management, communication and facilitation skills.
• Comfortable working across business, operational and technical teams.
• Highly organised with strong attention to detail and follow‑through.
• Experience managing roadmaps, implementation plans.

Required Technology Experience

• Creative Automation & Content at Scale – Storyteq, Celtra, Smartly.io, Adobe GenStudio or similar creative automation, dynamic content and content‑at‑scale platforms.
• Creative & Design Platforms – Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects, Firefly), Figma or similar creative production and design tools.
• Generative AI & Content Creation – Runway, Luma, Midjourney, OpenAI ChatGPT, Microsoft Copilot and other AI‑powered image, video and content generation platforms.
• Workflow & Project Management – e.g. Asana, Jira, Monday.com, Adobe Workfront.
• Technology Integration & Automation – Experience working with APIs, middleware, workflow orchestration, system integrations and enterprise technology ecosystems.

Zusatzinformationen

If you’re open to new ways of working, willing to fail fast and learn fast, passionate about creativity and curious about people, we would love to meet you. See our open positions to apply. And if you don’t see your role there but are interested anyway, please drop us an email and introduce yourself.