Media Solutions Consultant - Audience Analytics

The Nielsen Company; Köln; Vor Ort; EUR 50.000 - 75.000; Vollzeit

Zusammenfassung

A leading company in media analytics seeks a Media Solution Consultant specializing in Audience Analytics. This role involves leveraging data to provide insightful analyses for clients in the sports marketing sector, focusing on media performance evaluation and strategic recommendations. Ideal candidates possess a quantitative degree, strong analytical skills, and experience in media evaluation methodologies. Proficiency in data visualization and statistical tools is essential, alongside excellent communication in both English and German.

Qualifikationen

• 2+ years proven experience in data analysis.
• Strong understanding of media evaluation methodologies and KPIs.
• Fluent in English and German.

Aufgaben

• Analyze media data and provide insights.
• Prepare reports and present findings to clients.
• Collaborate with clients to tailor analyses.

Kenntnisse

Analytical Skills

Problem-Solving

Attention to Detail

Communication Skills

Interpersonal Skills

Ausbildung

Bachelor's or Master's degree in Statistics, Mathematics, Economics, Marketing or related disciplines

Tools

Excel / VBA

Power BI

Tableau

Python

Jobbeschreibung

The Media Solution Consultant - Audience Analytics plays a crucial role in analysing media data to extract valuable insights for our clients in the sports marketing industry. This role focuses on utilizing provided data to develop and implement analytical models, interpret findings, and communicate results to evaluate media performance, measure sponsorship ROI, and support strategic decision-making. Will act as a trusted advisor to our clients, providing data-driven audience insights and strategic recommendations based on a deep understanding of the sports market.

Responsibilities :

Research and Methodology :

Stay informed about industry best practices and emerging trends in media evaluation, audience analytics, and sports marketing.

Maintain modern analytical techniques and tools to enhance data interpretation and reporting.

Contribute to the development and refinement of methodologies for media evaluation and sponsorship ROI measurement.

Client Communication and Reporting :

Prepare clear and concise reports and presentations to communicate findings to clients.

Effectively explain complex data analysis in a way that is understandable and actionable for non-technical audiences.

Collaborate with clients to understand their specific needs and tailor analyses accordingly.

Present results and recommendations to clients in a professional and persuasive manner.

Data Analysis and Modelling :

Utilize existing datasets of media coverage from various sources (e.g., print, online, broadcast incl. TV ratings) to perform in-depth analysis.

Apply statistical skills to identify trends, extract key performance indicators (KPIs), and evaluate media effectiveness.

Analyse audience data to understand viewership, engagement, and demographics.

Work closely with other members of the media delivery team to ensure consistent and high-quality analysis.

Share knowledge and expertise with colleagues to contribute to the overall development of the team.

Qualifications

Qualifications :

Education : Bachelor's or Master's degree in a quantitative field such as Statistics, Mathematics, Economics, Marketing, or a related discipline.

Experience :

Proven experience (2+ years) in data analysis and modelling, preferably in the sports, media, or marketing industries.

Strong understanding of media evaluation methodologies and KPIs.

Experience with sponsorship ROI measurement is a plus.

Experience working with television ratings data, such as Nielsen ratings, AGF ratings, etc..

Skills :

Technical & Analytical Skills :

Strong analytical and problem-solving abilities.

Ability to interpret and draw insights from complex data.

Attention to detail and accuracy.

Proficiency in statistical and data visualisation tools or packages (Excel / VBA, Power BI / Tableau, Python, etc) are an advantage

Communication Skills :

Fluent in English and German

Excellent written and verbal communication skills.

Ability to present complex information clearly and concisely.

Strong interpersonal and client-facing skills.

Additional Desired Qualifications :

Familiarity with sports marketing and the media landscape.

Knowledge of different media channels and their characteristics.

Experience with social media analytics.

Additional Information

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @ nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

Solution Consultant • Cologne, North Rhine-Westphalia, Germany