Media Manager

Dyson; Köln; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

30 days holiday (5-day week)

Discounted Dyson products

Employee Assistance Programme

Fare Subsidy for local transport or on

Job summary

Dyson GmbH in Köln is seeking a Media Manager to lead planning, delivery and optimization of media activity to maximize brand visibility, consumer engagement, and commercial performance.

You will collaborate with category marketing, digital, e-commerce, CRM, insights, and agencies to drive measurable business impact and ensure consistent customer journeys across channels. The role requires managing budgets and delivering actionable insights.

Qualifications

• Significant experience in media planning, buying, strategy, or integrated marketing communications.
• Strong understanding of digital and traditional media channels.
• Experience managing agency relationships and campaign delivery.
• Ability to analyze performance data and translate insights into actionable recommendations.
• Strong stakeholder management and communication skills.
• Fluent English; German language skills are a plus.

Responsibilities

• Develop and execute integrated media strategies aligned to business and marketing objectives.
• Manage media planning and investment across online and offline channels.
• Partner with media agencies to deliver best-in-class campaign execution and performance.
• Monitor campaign effectiveness and optimize activity using audience, performance and attribution data.
• Evaluate market trends, consumer behaviors, and competitive activity to identify opportunities for growth.
• Collaborate with category, trade marketing and digital teams to ensure consistent customer journeys across channels.
• Manage media budgets responsibly, ensuring strong return on investment and efficient allocation of resources.
• Present media performance, insights, and recommendations to stakeholders and senior leadership.
• Drive continuous improvement through testing, learning, and adoption of new media technologies and approaches.

Skills

Media planning

Media buying

Media strategy

Integrated marketing

Digital & traditional media

Agency management

Budget management

Performance analytics

Stakeholder management

Fluent English

PowerPoint

Tools

PowerPoint

Excel

Job description

Dyson is a global technology company founded in 1993 with a unique philosophy - to solve problems that others ignore. The company is known for surprising new inventions that defy convention.

From the world's first bagless vacuum cleaner, to air purifiers/fans without rotor blades, to our hair styling products that enable professional styling at home just like at the hairdresser: We continue to develop relentlessly - our products inspire every technology fan and make household and co. an experience!

Our culture is unique; The mindset is geared to constant change and Dyson’s pace brings constant challenge. Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don’t, and having the self-belief to persevere where others give up.

About the Role

As our Media Manager, you will lead the planning, delivery and optimization of media activity to maximize brand visibility, consumer engagement and commercial performance. You will work closely with category marketing, digital, e-commerce, CRM, insights and agency partners to ensure media investments drive measurable business impact.

Key responsibilities:

• Develop and execute integrated media strategies aligned to business and marketing objectives.
• Manage media planning and investment across online and offline channels.
• Partner with media agencies to deliver best-in-class campaign execution and performance.
• Monitor campaign effectiveness and optimize activity using audience, performance and attribution data.
• Evaluate market trends, consumer behaviors, and competitive activity to identify opportunities for growth.
• Collaborate with category, trade marketing and digital teams to ensure consistent customer journeys across channels.
• Manage media budgets responsibly, ensuring strong return on investment and efficient allocation of resources.
• Present media performance, insights, and recommendations to stakeholders and senior leadership.
• Drive continuous improvement through testing, learning, and adoption of new media technologies and approaches.

This role is expected to provide subject matter expertise and independent management of media activities while contributing to broader marketing objectives.

About You

Required

• Significant experience in media planning, media buying, media strategy, or integrated marketing communications.
• Strong understanding of digital and traditional media channels.
• Experience managing agency relationships and campaign delivery.
• Ability to analyze performance data and translate insights into actionable recommendations.
• Strong stakeholder management and communication skills.
• Proven ability to manage multiple campaigns and priorities simultaneously.
• Commercial awareness with experience managing budgets and evaluating return on investment.
• Excellent organizational skills and attention to detail.
• Proficiency in reporting and presentation tools, including Excel and PowerPoint.
• Fluent English is required; German language skills are considered a plus.
• Ability to work from the office five days per week
• Experience within consumer technology, premium consumer goods or retail environments.
• Familiarity with performance marketing, measurement frameworks, and attribution models.
• Experience supporting product launches and integrated marketing campaigns.
• Knowledge of emerging media technologies, automation, and AI-enabled marketing solutions.

Success Measures

• Delivery of marketing and business objectives through media activity.
• Effective management and optimization of media investment.
• Improvement in brand awareness, engagement, and commercial outcomes.
• Quality and timeliness of campaign execution.
• Strength of agency and stakeholder partnerships, delivery of actionable insights and continuous optimization opportunities.

• Competitive salary and bonus scheme
• 30 days holiday(consideringa 5-daysworking week)
• Discounted Dysonproducts
• EAP (Employee AssistanceProgramme)
• Fare Subsidy for local public transport or on-site parking
• Subsided meal scheme

#LI-AB2

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.