Media Buyer - iGaming (US Market)

iGamingBar; Deutschland; Remote; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading gaming company in Germany is looking for a Media Buyer to manage and optimize paid media campaigns across various platforms. Candidates should have at least 2 years of experience in the iGaming industry, strong analytical skills, and a proven track record in running profitable acquisition campaigns. The role offers a fully remote and flexible work environment with opportunities to work with top-tier brands in the US iGaming market.

Leistungen

Competitive salary

Fully remote, flexible work environment

Opportunity to work with top-tier brands

Qualifikationen

• 2+ years of hands-on media buying experience in the iGaming industry.
• Knowledge of the iGaming industry focused on the US market.
• Proven track record running profitable acquisition campaigns.

Aufgaben

• Plan and manage paid media campaigns across various platforms.
• Drive player acquisition and optimize campaigns based on performance.
• Collaborate with creative and analytics teams to build funnels.

Kenntnisse

Media buying experience

Campaign optimization

Analytical skills

Knowledge of iGaming compliance

Tools

Google Analytics

AppsFlyer

Jobbeschreibung

Description

● Plan, launch, and manage paid media campaigns across platforms such as Facebook,

● Google, Native (Taboola/Outbrain), Programmatic DSPs, and other tier-1 channels.

● Drive player acquisition for sweepstakes partners in US markets.

● Optimize campaigns through creative testing, bid strategies, and audience segmentation.

● Manage and allocate budgets based on ROAS and CPA goals, with rigorous attention to cost control and performance analysis.

● Collaborate closely with creative, analytics, and landing page teams to build effective funnels.

● Conduct competitive research and stay on top of iGaming market trends and regulatory shifts in US states.

Requirements

● 2+ years of hands-on media buying experience in the iGaming industry, focused on US market.

● Knowledge and understanding of the iGaming industry on US market

● Proven track record running profitable acquisition campaigns in at least two of the following: Meta (Facebook/Instagram), Google Ads, Programmatic, or native traffic platforms.

● Deep understanding of compliance and advertising guidelines for real-money gaming operators in the US.

● Strong analytical skills, with experience in attribution modeling, A/B testing, and performance dashboards (Google Analytics, AppsFlyer, etc.).

● Ability to scale campaigns efficiently while maintaining CPA/ROAS goals.

● Proficiency with ad creative performance analysis and brief development.

Nice to Have

● Knowledge of CRM strategies and player retention in the iGaming funnel.

Benefits

● Competitive salary.

● Fully remote, flexible work environment.

● Opportunity to work with top-tier brands in the US iGaming space.

● Fast-paced, data-driven culture that rewards growth and innovation