Media Buyer

TECHBIZ GLOBAL OÜ; Wuppertal; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading company in recruitment services is seeking a Media Buyer to join their client's team in Wuppertal, Germany. The role involves managing media buying campaigns, utilizing analytics for optimization, and working with adult industry ad networks. Candidates should have at least 3 years of relevant experience and be comfortable with uncensored content.

Qualifikationen

• Minimum 3 years experience in adult industry media buying.
• Fluency in English, strong negotiation and communication skills.
• Proficiency with analytics tools.

Aufgaben

• Plan, execute, and optimize media buying campaigns across various channels.
• Utilize analytics tools for performance monitoring and A/B testing.
• Build and maintain relationships with publishers and ad networks.

Kenntnisse

Analytical proficiency

Strong communication

Negotiation

Adaptability

Tools

Google Analytics

Voluum

Jobbeschreibung

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At TechBiz Global, we provide recruitment services to our TOP clients from our portfolio. We are currently seeking a Media Buyer to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Key Responsibilities

1. Media Buying and Optimization: Plan, execute, and optimize media buying campaigns across multiple channels, including direct buys with publishers and adult ad networks such as Exoclick, TrafficJunky, TrafficStars, Adsterra.
2. Data-Driven Decision Making: Utilize analytics tools to monitor ad performance, conduct A/B tests, and make data-driven decisions to maximize campaign efficiency and ROI.
3. Automation and Advanced Tools: Implement automation tools to enhance management, streamline processes, and improve performance.
4. Creative Testing and Optimization: Continuously test and optimize ad creatives based on performance metrics and feedback.
5. Partnership Development: Build and maintain relationships with publishers, ad networks, and partners to secure favorable placements and negotiate terms.
6. Market Research and Adaptation: Stay informed on industry trends, platform policies, and emerging opportunities to adapt strategies accordingly.
7. Reporting and Performance Analysis: Generate performance reports, analyze data, and provide insights to refine advertising strategies.
8. Compliance and Risk Management: Ensure campaigns comply with regulations and manage risks related to adult content advertising.
9. Experience in Adult Industry Media Buying: Minimum 3 years' experience managing campaigns on platforms like Exoclick, TrafficJunky, and TrafficStars with proven success.
10. Analytical Proficiency: Strong skills with tools like Google Analytics, Voluum, and industry platforms to monitor and optimize campaigns.
11. Technical Knowledge: Familiarity with ad formats such as banners, preroll, push traffic, popunders, in-page push, and interstitials.
12. Negotiation and Relationship Management: Excellent communication skills to negotiate and build partnerships.
13. Creative Optimization: Expertise in testing creatives, managing ad fatigue, and coordinating with content teams.
14. Adaptability and Agility: Ability to quickly adapt strategies to market changes, platform policies, and new opportunities.

Soft Skills

• Strong communication and collaboration skills (fluent in English)
• Goal-oriented, responsible, and committed
• Proactive with a good balance of execution, planning, and strategy
• Humble, willing to learn, and receptive to feedback
• #NSFW - comfortable working with uncensored content and models