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At TechBiz Global, we provide recruitment services to our TOP clients. We are currently seeking a Media Buyer to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.
Key Responsibilities
- Media Buying and Optimization: Plan, execute, and optimize media buying campaigns across multiple channels, including direct buys with publishers and adult ad networks such as Exoclick, TrafficJunky, TrafficStars, Adsterra.
- Data-Driven Decision Making: Use analytics tools to monitor ad performance, conduct A/B tests, and make data-driven decisions to maximize campaign efficiency and ROI.
- Automation and Advanced Tools: Implement automation tools to enhance campaign management, streamline processes, and improve performance.
- Creative Testing and Optimization: Continuously test and optimize ad creatives based on performance metrics and feedback.
- Partnership Development: Build and maintain relationships with publishers, ad networks, and partners to secure favorable placements and negotiate terms.
- Market Research and Adaptation: Stay informed on industry trends, platform policies, and emerging opportunities to adapt strategies accordingly.
- Reporting and Performance Analysis: Generate reports, analyze data, and provide insights to refine advertising strategies.
- Compliance and Risk Management: Ensure campaigns comply with regulations and manage risks related to adult content advertising.
- Experience in Adult Industry Media Buying: Minimum 3 years of relevant experience with proven success on platforms like Exoclick, TrafficJunky, TrafficStars.
- Analytical Skills: Proficiency with tools like Google Analytics, Voluum, and other platforms to monitor and optimize campaigns.
- Technical Knowledge: Familiarity with ad formats such as banners, preroll, push traffic, popunders, in-page push, and interstitials.
- Negotiation Skills: Strong communication skills for negotiating partnerships and terms.
- Creative Optimization: Ability to test and optimize creatives and manage ad fatigue.
- Adaptability: Ability to quickly adapt strategies to changing conditions and regulations.
Soft Skills
- Excellent communication and collaboration skills (fluent in English)
- Goal-oriented with ownership and commitment
- Proactive and strategic mindset
- Humble, eager to learn and open to feedback
- #NSFW - comfortable working with uncensored content