Media Buyer

TECHBIZ GLOBAL OÜ; Göttingen; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A leading company in the recruitment sector is looking for a Media Buyer to join a client’s team. The successful candidate will play a pivotal role in media buying and optimization across various platforms, focusing on the adult industry. This position requires at least 3 years of experience and offers an innovative environment for professional growth.

Qualifikationen

• At least 3 years of experience in media buying, particularly in adult industry.
• Proficient in campaign optimization and performance analysis.
• Strong communication skills, fluent in English.

Aufgaben

• Plan, execute, and optimize media buying campaigns.
• Use analytics tools to monitor and improve campaign performance.
• Build and maintain relationships with publishers and partners.

Kenntnisse

Data-Driven Decision Making

Analytical Proficiency

Negotiation and Relationship Management

Creative Optimization

Automation and Advanced Tools

Tools

Google Analytics

Voluum

Jobbeschreibung

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At TechBiz Global, we provide recruitment services to our TOP clients from our portfolio. We are currently seeking a Media Buyer to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Key Responsibilities

• Media Buying and Optimization: Plan, execute, and optimize media buying campaigns across multiple channels, including direct buys with publishers and adult ad networks such as Exoclick, TrafficJunky, TrafficStars, Adsterra.
• Data-Driven Decision Making: Use analytics tools to monitor ad performance, conduct A/B tests, and make data-driven decisions to maximize campaign efficiency and ROI.
• Automation and Advanced Tools: Implement automation tools to enhance campaign management, streamline processes, and improve performance.
• Creative Testing and Optimization: Test and optimize ad creatives, adapting quickly based on performance metrics and feedback.
• Partnership Development: Build and maintain relationships with publishers, ad networks, and partners to secure favorable ad placements and negotiate terms.
• Market Research and Adaptation: Stay informed on industry trends, emerging opportunities, and platform policy changes to adapt strategies accordingly.
• Reporting and Performance Analysis: Generate detailed reports, analyze data, and provide insights to refine advertising strategies.
• Compliance and Risk Management: Ensure campaigns comply with platform regulations and manage risks associated with adult content advertising.
• Experience in Adult Industry Media Buying: At least 3 years of experience managing campaigns on platforms like Exoclick, TrafficJunky, and TrafficStars, with proven success.
• Analytical Proficiency: Strong skills with tools like Google Analytics and Voluum to monitor and optimize campaigns.
• Technical Knowledge: Familiarity with ad formats such as banners, preroll, push traffic, popunders, in-page push, and interstitials.
• Negotiation and Relationship Management: Excellent communication and negotiation skills for building partnerships.
• Creative Optimization: Experience in testing creatives, managing ad fatigue, and coordinating with creative teams.
• Adaptability and Agility: Ability to adapt strategies swiftly to changing conditions and opportunities.

Soft Skills

• Strong communication and collaboration skills, fluent in English
• Goal-oriented with ownership and commitment
• Proactive, balancing execution, planning, and strategy
• Humble, willing to learn and open to feedback
• #NSFW: Comfortable working with uncensored content and models