Marketingmanager : in

DELTACON Executive Search; Stuttgart; Vor Ort; EUR 40.000 - 80.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic marketing professional to drive category strategy and trade marketing initiatives across Europe. This role involves optimizing product assortments and pricing, collaborating with cross-functional teams, and utilizing data analytics to enhance marketing performance. The ideal candidate will have a strong background in category marketing, experience in B2C retail formats, and fluency in both English and German. Join a collegial and transparent corporate culture where your contributions will significantly impact the company's growth and success.

Qualifikationen

• At least 3 years of professional experience in marketing.
• Expertise in category marketing and trade marketing.

Aufgaben

• Develop and execute category strategies across Europe.
• Collaborate with teams to implement trade marketing campaigns.
• Utilize data analytics to assess marketing performance.

Kenntnisse

Category Strategy

Trade Marketing

Data Analysis

Market Research

Collaboration

Fluent in English and German

Ausbildung

Degree in Marketing or Comparable Training

Tools

Data Analytics Tools

Jobbeschreibung

Our client is the German subsidiary of a very successful US group of companies in the field of ‘equipment and accessories for the gardening, agricultural, farming and forestry industries’. The products are sold in more than 110 countries worldwide. The products stand for excellent quality, sophisticated user-friendliness, safety, environmental compatibility, efficiency and innovation. Our client has become the market leader in many countries.

The group of companies is on a clear and profitable growth path internationally - Germany is one of the group's most important sales markets and is currently growing at an above-average rate. This market growth is to be significantly expanded further. To strengthen our client's team, we are looking for a

Key Responsibilities :

Category Strategy & Optimization

• Develop and execute comprehensive category strategies aligned with company goals across Europe
• Conduct in-depth category analyses to identify growth opportunities, market trends, and consumer insights.
• Optimize product assortments, pricing, and promotions to maximize category performance.
• Build a Go to market strategy for new products developed matching the company targets.

Trade Marketing

• Collaborate with sales and marketing teams to develop and implement effective trade marketing campaigns
• Create compelling promotional campaigns, displays, and merchandising strategies to drive product visibility and sales.
• Analyze trade promotion effectiveness and make data-driven recommendations for improvement.
• Help to work on trade fair show and events

Cross functional collaboration

• Work closely with sales, marketing, supply chain, and product development teams to ensure alignment on category strategies.
• Collaborate with key stakeholders to integrate trade marketing initiatives into overall business plans.

Data analysis & reporting

• Utilize data analytics tools to assess category and trade marketing performance.
• Prepare regular reports and presentations summarizing key insights, trends, and recommendations.

Market research

• Stay aware of industry trends, competitor activities, and market dynamics.
• Conduct regular market research to identify emerging opportunities and potential risks.
• Visit customers to benchmark our competitors understand the need of our clients, travelling approx. 10-20% of the time both locally and internationally
• A degree with a focus on marketing or comparable training
• At least 3 years of professional experience in marketing - ideally in a branded goods company
• Experience in the relevant B2C retail formats, i.e. mass market, specialised retail, etc.
• The most important thing is expertise in category marketing, ideally also in trade marketing
• You are fluent in written and spoken English and German

We look forward to receiving great applications from people who see a truly collegial and transparent corporate culture as a prerequisite and who would like to contribute their services to the benefit of a successful company.

Dietrich Groth, Managing Partner of DELTACON Executive Search AG