Marketingfachkraft

Humanetics; Kaiserslautern; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

Humanetics is seeking a Marketing Specialist – Communications to boost marketing initiatives and support growth. The ideal candidate will have a solid background in B2B marketing, with strong skills in content creation and event management, contributing to the company's success in engaging stakeholders across Europe and North America.

Qualifikationen

• 3+ years in B2B marketing.
• Strong content creation skills and event planning.
• Experience with digital marketing platforms.

Aufgaben

• Develop and execute marketing campaigns.
• Create marketing assets and collaborate with teams.
• Plan and execute trade shows and webinars.

Kenntnisse

Content creation

Event planning

B2B marketing

Strong communication

Tools

HubSpot

Salesforce

Adobe Suite

Google Analytics

LinkedIn Campaign Manager

Jobbeschreibung

Marketing Specialist – Communications (m/f/d)

Responsibilities and Duties:

As a member of our marketing team, you will be responsible for the following tasks to drive our marketing efforts and support business growth:

Marketing Campaigns & Lead Generation

• Develop and execute marketing campaigns aligned with business priorities and sales targets.
• Plan, manage, track, and lead generation activities across digital channels, including email, social media, and CRM-based outreach.

Content Creation & Brand Communication

• Create compelling marketing assets, including datasheets, brochures, landing pages, and LinkedIn content.
• Collaborate closely with Sales, Product Management, and Engineering to ensure aligned messaging.
• Facilitate information flow with the Sales Performance Team and help prepare internal workshops or meetings.

Event & Webinar Management

• Plan and execute trade shows, customer webinars, and virtual events, particularly in Europe and North America.
• Manage event logistics, booth preparation, and post-event reporting.
• Moderate or assist with webinars and LinkedIn Live sessions, integrating lead data into CRM systems.

Your Profile:

We are seeking a dynamic and results-driven marketing professional to join our team. The ideal candidate will possess a blend of creativity and technical proficiency to drive our marketing initiatives forward, while engaging all organizational levels:

Experience & Skills

• 3+ years in B2B marketing
• Strong content creation skills, including writing and visual storytelling.
• Event planning and coordination experience.
• Familiarity with digital platforms: HubSpot, Salesforce, Adobe Suite.

Preferred Qualifications

• Experience in international or technical marketing.
• Knowledge of GDPR/PECR compliance and digital marketing best practices.
• Understanding of Google Analytics, LinkedIn Campaign Manager, or podcast formats.

Personal Attributes

• Self-starter with excellent organizational and time management skills.
• Strong communicator who can work cross-functionally and with external partners.