Marketing Technology Specialist (m/f/d)

AutoScout24; München; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading company in software development is seeking a Marketing Technology Specialist. The role involves optimizing marketing analytics and tracking frameworks, focusing on cross-functional collaboration, and enhancing campaign performance through data-driven insights.

Qualifikationen

• 3+ years in marketing analytics and technology.
• Experience with advertising platforms like Google and Meta.
• Fluency in English.

Aufgaben

• Collaborate across teams to gather requirements and support campaign execution.
• Conduct audits and troubleshoot tracking implementations.
• Build connections between marketing tools and analytics infrastructure.

Kenntnisse

Marketing analytics

Tracking strategies

SQL

Data storytelling

Audience segmentation

Tools

Google Analytics

Google Tag Manager

BI tools like Tableau

Jobbeschreibung

Join to apply for the Marketing Technology Specialist (m/f/d) role at AutoScout24.

At AutoScout24, we’re revolutionizing how marketing operates—with smarter data, seamless systems, and powerful automation. We’re now looking for a Marketing Technology Specialist (m/f/d) to take ownership of our marketing tracking and analytics framework and help us make data-informed decisions to optimize the efficiency and ROI of our multi-channel marketing funnel.

This role is perfect for someone who enjoys working cross-functionally across analytics, tech, and marketing, and is passionate about solving tracking puzzles in a fast-paced environment where experimentation and innovation drive growth.

What You Will Do

• Work closely with marketing, analytics, tech, and vendors to gather requirements, translate business needs into tech solutions, and support campaign execution.
• Take technical ownership of advertising platforms (e.g., Google Ads, Meta), and help enrich marketing signals and targeting effectiveness.
• Conduct proactive audits and troubleshooting for GTM, UTMs, and tracking implementations across ad platforms.
• Support and improve campaign tracking frameworks, ensuring consistency in UTMs, taxonomy, and campaign naming.
• Collaborate with marketing managers on A/B tests and experimentation to drive channel performance and user growth.
• Lead audience segmentation, targeting strategies, and exclusions across platforms, ensuring precision and compliance.
• Build and maintain connections between marketing tools and analytics infrastructure, enabling accurate performance measurement and attribution.
• Partner with analytics to set up and optimize robust measurement frameworks.
• Contribute to marketing performance optimization initiatives through automation, insights, and tool improvements.

What You Will Bring

• 3+ years of hands-on experience in marketing analytics and technology, ideally in a consumer-focused business.
• Strong knowledge of Google Analytics and attribution concepts; bonus if you’ve worked with MMPs (e.g., Adjust, AppsFlyer).
• Strong proficiency with Google Tag Manager (GTM) or similar tracking tools solutions, e.g., Snowplow, as well as major marketing ad platforms (e.g., Google, Meta, Criteo, Microsoft).
• Solid experience in SQL and working with modern data stacks (e.g., BigQuery, dbt, Airflow).
• Knowledge of BI tools like Tableau or Amazon Quicksight, with a sharp eye for data storytelling.
• A strategic mindset with the ability to simplify complex technical details for both technical and non-technical audiences.
• Demonstrated ability to work independently, lead cross-functional initiatives, and drive impact in an agile environment.
• Fluency in English.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development