Marketing & Sports Events Manager (m/w/d)

Genesis Motor Europe; Frankfurt; Hybrid; EUR 65.000 - 110.000; Vollzeit

Zusammenfassung

A leading automotive company is seeking a Marketing & Sports Events Manager to drive integrated marketing campaigns and brand activations. This role focuses on creating engaging brand experiences through flagship events and sports marketing, ensuring alignment with global strategies. Candidates should possess a Bachelor's degree and significant experience in event marketing, with strong project management and budget oversight skills.

Leistungen

Highly competitive salary and benefits package

Hybrid working policy and flexible working hours

Opportunities to join company sporting clubs

Free access to the company gym

Executive leadership role with continued learning support

Highly international working environment

Qualifikationen

• 7–10 years of professional experience in event or motorsports-related marketing.
• Expertise in delivering large-scale events.
• Strong budget management experience.

Aufgaben

• Develop and execute integrated marketing communications campaigns.
• Lead planning and execution of major brand events.
• Track event KPIs and analyze ROI.

Kenntnisse

Project Management

Stakeholder Management

Cross-Functional Collaboration

Strategic Thinking

Ausbildung

Bachelor's degree in Marketing, Business, Communications

Tools

PowerPoint

Excel

Word

Jobbeschreibung

As our new Marketing & Sports Events Manager (m/w/d), you’ll drive integrated marketing campaigns and major brand activations at Genesi Motor Europe—building awareness, engagement, and emotional connection with the Genesis brand. From flagship events to sports marketing partnerships, you’ll craft experiences that inspire, resonate, and deliver results.

We want you to:

• Develop and execute integrated marketing communications campaigns across all channels to drive sales and brand performance.
• Lead planning and execution of major brand events (e.g. new product launches, motorsports activations at Le Mans, SPA, Imola) and sports marketing initiatives (e.g. Genesis Scottish Open).
• Develop and implement European event and sports marketing strategies, ensuring alignment with global brand positioning and regional priorities.
• Manage and coordinate external agencies, suppliers, and partners, acting as their primary point of contact.
• Collaborate closely with internal teams (PR, digital, social, creative) to ensure a cohesive brand experience.
• Utilize sports marketing to communicate brand values, identify storytelling opportunities, and activate consumer-centric promotions.
• Develop tactical marketing campaigns to support operational business goals.
• Track event KPIs, analyze ROI, and drive continuous improvement in marketing effectiveness.
• Monitor and manage marketing budgets, reporting variances and ensuring financial discipline.
• Evaluate sponsorship proposals, athlete partnerships, and drive innovation in event activations.
• Ensure optimal coordination of vehicle sourcing, logistics, and operational flows for event execution.
• Oversee performance management of team members or external partners as needed.

About you:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 7–10 years of professional experience in event or motorsports-related marketing (e.g. WEC, F1, WRC, golf sponsorship).
• Proven expertise in delivering large-scale events, with a strong background in guest logistics, hospitality, and guest journey management.
• Solid experience in budget management and day-to-day coordination with external agencies.
• Proficient in PowerPoint, Excel, and Word—essential for organizing major sports marketing events with agency partners.
• Familiarity with creative review processes and rendering tools (optional, but a plus).
• Strong project management, stakeholder management, and cross-functional collaboration skills.
• A strategic mindset combined with hands-on execution ability.
• Fluent in English; additional European languages are a plus.

We offer:

• A highly competitive salary and benefits package
• Hybrid working policy and flexible working hours
• Executive leadership role supported by continued learning and professional development
• Opportunities to join company sporting clubs including tennis, soccer, yoga and golf.
• Free access to the company gym
• Highly international working environment