Marketing Specialist (m/f/d) with digital focus - Clinic

Nuvisan; Neu-Ulm; Hybrid; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A leading company in the pharmaceutical sector is seeking a Marketing Specialist to enhance brand awareness and drive volunteer recruitment through digital marketing strategies. The role involves developing campaigns, managing digital channels, and collaborating with internal teams to optimize patient recruitment efforts. The ideal candidate will possess a Bachelor's degree in Marketing and have proven experience in digital marketing tools and techniques. This position offers an unlimited contract, flexible working hours, and the possibility of remote work after training.

Leistungen

Unlimited contract

30 days holiday

Flexible working hours

Employer-funded pension

Corporate discounts

Free parking on-site

In-house canteen

Qualifikationen

• Proven experience in digital marketing, preferably in a similar role.
• In-depth knowledge of digital marketing tools and techniques.
• Business fluency in German and English.

Aufgaben

• Develop and execute comprehensive digital marketing strategies.
• Manage and oversee digital marketing channels including SEO/SEM and social media.
• Measure and report on campaign performance.

Kenntnisse

Digital Marketing

SEO/SEM

Content Marketing

Social Media Management

Analytical Skills

Communication

Project Management

Ausbildung

Bachelor’s degree in Marketing

Information Management/Corporate Communication

Business

Tools

Google Analytics

CRM Software

Jobbeschreibung

As a Marketing Specialist at Nuvisan, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and services, with a focus on digital channels (including website & LinkedIn) and Nuvisan's volunteer recruitment efforts. You will play a major role in enhancing brand awareness and patient recruitment within the digital space, as well as driving website traffic and acquiring leads, volunteers, and customers. As a strong communicator, you will maintain constant exchange and close alignment with other functions, particularly our volunteer recruitment and business development teams. This role requires a high level of creativity, attention to detail, flexibility to support various marketing and communication activities (offline, content creation, communication), and project management skills.

Responsibilities
- Develop and execute comprehensive digital marketing strategies to achieve business goals, focusing on volunteer recruitment.
- Manage and oversee digital marketing channels, including SEO/SEM, email marketing, newsletters, social media, content marketing, and display advertising campaigns (Facebook/Instagram/Google), with an emphasis on volunteer recruitment.
- Measure and report on campaign performance, assessing ROI and KPIs.
- Identify trends and insights to optimize spend and performance.
- Collaborate with internal teams to enhance patient recruitment efforts.
- Utilize analytical skills to evaluate customer and volunteer experiences across multiple channels and touchpoints.

Qualifications
- Bachelor’s degree in Marketing, Information Management/Corporate Communication, Business, or a related field.
- Proven experience in digital marketing, preferably in a similar role.
- In-depth knowledge of digital marketing tools and techniques.
- Strong understanding of online marketing concepts, strategies, and best practices.
- Hands-on experience with SEO/SEM, Google Analytics, and CRM software.
- Proficiency in managing social media platforms and tools.
- Excellent written and verbal communication skills.
- Strong analytical skills and data-driven mindset.
- Ability to multitask and manage multiple projects in a fast-paced environment.
- Creative thinking and problem-solving skills.
- Effective team communication and collaboration skills.
- Business fluency in German and English.
- Enthusiasm and initial experience in the pharmaceutical or medical environment is desirable.

We Offer
- Unlimited contract, 30 days holiday, flexible working hours (37.5 hours/week), and a modern workplace.
- After 1-2 months of training, the role can be fully remote within Germany.
- Employer-funded pension.
- Comprehensive induction, training, and development opportunities.
- Benefits such as lease-a-bike, corporate discounts, free parking on-site, and an in-house canteen.
- A dynamic, future-oriented, and employee-focused company with room for growth and innovation.
- Interdisciplinary, agile teams with flat hierarchies.