Marketing Specialist Germany & Austria

Polaris Inc.; Schermbeck; Vor Ort; EUR 45.000 - 75.000; Vollzeit

Zusammenfassung

An established industry player seeks a dynamic Marketing Manager to lead strategic initiatives for Indian Motorcycle in Germany and Austria. This role involves collaborating with regional teams to develop and execute marketing strategies, manage budgets, and enhance brand visibility. You will oversee advertising, organize events, and ensure flawless execution of marketing campaigns. With a focus on both B2B and B2C markets, this position offers the chance to work with a growing and iconic American brand in a flexible, innovative environment. If you're passionate about marketing and ready to make an impact, this opportunity is perfect for you.

Leistungen

Company Car

Profit Sharing Scheme

Laptop

Smartphone

30 Days Paid Holiday

Home Office Possibility

Flexible Working Time

Qualifikationen

• 5+ years of marketing experience in B2B and B2C sectors.
• Proven track record in developing impactful marketing strategies.

Aufgaben

• Build and execute marketing strategies for Indian Motorcycle in Germany & Austria.
• Manage advertising programs and oversee marketing budget.

Kenntnisse

Marketing Strategy Development

Communication Skills

Digital Media Marketing

B2B Marketing

B2C Marketing

Budget Management

Event Management

Analytical Skills

Ausbildung

University Degree in Marketing or Business

Masters’ Degree in Marketing or MBA

Tools

Social Media Platforms

Marketing Analytics Tools

Jobbeschreibung

Implement both EMEA and local marketing strategies for Indian Motorcycle within Germany & Austria. Products include a full range of Indian Motorcycle Vehicles. Partner with the EMEA marketing team, Regional, National & District Sales Managers, and local agencies on strategy formulation and campaign development, to ensure consistent and flawless execution throughout the region. Meet and exceed objectives for the Indian Motorcycle business in profitability, growth, market share, and quality by developing and implementing best-in-class marketing strategies, campaigns, materials, and retail initiatives for Germany & Austria. This position will work as a key conduit between the local agencies, Germany/Austria Sales team, and the EMEA. The role will primarily be focused on PR, Communication, Digital, Media, Strategy, Events & Support.

Tasks:

• Build and execute a clear marketing strategy for Indian Motorcycle in Germany & Austria in line with EMEA objectives.
• Develop and monitor annual marketing budget for all Polaris marketing activities in Germany & Austria.
• Oversee advertising and promotional programs including traditional advertising, website/social/digital, and strategic partnerships/influencers that are impactful and cost-effective.
• Develop marketing messaging to different customer groups including B2B and B2C target groups, in line with the Indian Motorcycle Brand guidelines.
• Manage Press contacts and local Press events.
• Organize and participate in shows and events across Germany & Austria.
• Responsible for flawless execution of new models/model year introduction, in coordination with various departments/stakeholders.
• Lead marketing initiatives and actively contribute to market share expansion in all Indian Motorcycle Product segments.
• Support dealers on the new Web Portal and implement successfully Leads management follow-up process.
• Work as an integral team member of Germany & Austria, Central European and EMEA to explore best marketing practices.
• Perform timely reporting and analysis on competitive activity, new markets, and trends.
• Support local teams & EMEA with insights and thoughts around improvement areas.
• Attend and participate in relevant Indian Motorcycle meetings (Marketing, Management & Sales etc.).
  
  

Requirements:

• University Degree in Marketing or Business required. Masters’ Degree in Marketing or MBA preferred.
• Professional fluency in German and English.
• 5+ Years of work experience in a functional marketing position.
• Proven track record of developing marketing strategies and managing agencies to get results.
• Solid experience in both B2B and B2C marketing.
• Excellent communication skills (verbal & written).
• Good knowledge of interactive/social/digital media marketing.
• Proven experience managing local budget.
• Direct experience working with an international/American company.
• Experience in FMCG marketing is a big plus.
• Flexibility and willingness to get “hands-on”.
• Demonstrated track record of success and achievement.
• Strong communication and influencing skills.
• Strong team player.
  
  

Benefits:

• Working within the motorcycle industry for a growing and iconic American brand.
• Competitive remuneration package with company car, profit sharing scheme, laptop and smartphone, and 30 days of paid holiday per year.
• Contemporary office environment.
• Home Office possibility / Hybrid working as an option with flexible working time.
• Regular travel within Germany & Austria.
  
  

As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being