Marketing Specialist (Digital & Content), m/f/d

Northrop Grumman Sperry Marine; Hamburg; Vor Ort; EUR 30.000 - 45.000; Teilzeit

Zusammenfassung

Sperry Marine is seeking a part-time Marketing Specialist (Digital & Content) to lead digital marketing initiatives in Hamburg. The ideal candidate will develop strategies, execute campaigns, and manage content to enhance brand visibility and engage clients in the B2B maritime sector. Join a forward-thinking company dedicated to maritime innovation and efficiency.

Leistungen

Professional development opportunities

International working environment

Benefits for health and wellbeing

Qualifikationen

• Proven experience in digital and content marketing, ideally in a B2B environment.
• Strong knowledge of demand generation, content marketing, and campaign management.
• Proficiency in Adobe Creative Suite for creating visually engaging materials.

Aufgaben

• Develop and implement digital marketing strategies, including website updates and social media campaigns.
• Track and analyze campaign performance metrics to refine marketing strategies.
• Collaborate with internal teams to create and manage compelling content tailored to a B2B maritime audience.

Kenntnisse

Digital Marketing

Content Marketing

Demand Generation

Campaign Management

Proficiency in Adobe Creative Suite

Organizational Skills

Communication Skills

Jobbeschreibung

Sperry Marine is a leading supplier of navigation, communication, information, and automation systems for commercial marine and naval markets. Headquartered in the United Kingdom, with an extensive international presence across Europe, the Americas, and Asia, Sperry Marine employs almost 400 people across ten countries. At Sperry Marine, we believe in enhancing maritime safety and efficiency worldwide. Driven by innovation and technology leadership, we empower maritime professionals with solutions that ensure safe navigation while reducing operational costs and fuel consumption. Our commitment is to provide dependable, cutting-edge solutions that promote economic and environmental sustainability for future generations. To support our growth and enhance our customer engagement, we are seeking a part-time Marketing Specialist (Digital & Content),m / f / d based in Hamburg, Germany, to drive impactful digital marketing, content creation, and demand generation initiatives. This role reports directly to the Head of Marketing & Product in Hamburg. It is an exciting opportunity for a versatile marketing professional to make a real impact by shaping and delivering a wide range of marketing activities. Define, Drive, Deliver In this role, you will :

• Define : Collaborate with product and sales teams to develop and implement digital marketing and content strategies aligned with business objectives.
• Drive : Build and execute multi-channel digital marketing campaigns to enhance brand visibility, generate leads, and engage our target audience.
• Deliver : Bring our Marketing to life by planning and running targeted digital campaigns, creating and managing compelling content, maintaining our online presence, and ensuring clear communications with partners and customers to drive measurable leads and engagement.

Key Responsibilities

• Develop and implement digital marketing strategies , including website updates, social media campaigns, email marketing, and search engine optimization.
• Collaborate with internal teams to create and manage compelling content such as case studies, infographics and newsletters tailored to a B2B maritime audience.
• Leverage tools like Adobe Creative Suite to create high-quality marketing materials, ensuring a consistent brand message across all platforms.
• Maintain content calendars, digital asset libraries, and coordinate with external agencies.
• Support demand generation through lead-nurture workflows and marketing automation tools.
• Track and analyse campaign performance metrics, using insights to refine marketing strategies and improve ROI.
• Build and manage relationships with external partners and agencies to support marketing efforts.

About You

You are a passionate marketing professional who thrives in a dynamic B2B environment. You bring a combination of creativity, analytical skills, and a results-driven mindset. Key qualifications include :

• Proven experience in digital and content marketing, ideally in a B2B environment.
• Strong knowledge of demand generation, content marketing, and campaign management.
• Proficiency in Adobe Creative Suite for creating visually engaging materials.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Outstanding communication skills in English (German language skills a bonus).
• A proactive approach to problem-solving, with a focus on delivering results.
• Experience in the maritime industry is highly desirable but not essential.

What You Get in Return

• A role that offers scope to make a real difference, supported by a committed and open-minded team.
• An international working environment.
• Professional development opportunities and exposure to cross-functional projects.
• A range of other benefits to support the health, wellbeing and lifestyle of you and your family.

If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic.

About Us

With over 100 years of history and expertise in navigation, we have established our self as a major global provider of navigation solutions, including radars, compass systems, steering systems, speed logs, integrated bridge and control systems. We take pride in our commitment to provide 24 / 7support to all of our customers. People are at the heart of everything we do. Our company grows because of our employees' dedication and commitment to delivering for our customers, something we always remember. In return for working for us you will have access to a benefits package that provides you with flexibility to balance your professional career with your personal life, health & well-being benefits, and investment in your future development. We know everyone brings a unique perspective. We want to harness diverse thinking by bringing bright minds together and valuing the differences that lead to stronger insights and innovation.