Marketing Specialist DACH

Jumbo Group; Fürth; Hybrid; EUR 45.000 - 60.000; Vollzeit

Zusammenfassung

A leading toy company in Germany is seeking a Marketing Specialist to plan and optimize marketing activities that enhance brand awareness and customer loyalty. This role involves developing campaigns, managing social media, and analyzing results. The ideal candidate has at least 3 years of marketing experience, a Bachelor's degree, is fluent in German and English, and demonstrates strong communication and analytical skills. Flexible working hours and a supportive work environment are offered.

Leistungen

Flexible working hours

Attractive compensation

Team events & networking opportunities

Qualifikationen

• 3 years of experience in marketing.
• Strong analytical and problem-solving skills.
• Experience with software tools.

Aufgaben

• Develop and implement marketing campaigns (online & offline).
• Analyze campaign results and derive actionable recommendations.
• Collaborate with external agencies and service providers.

Kenntnisse

Creative marketing

Analytical skills

Communication skills

Social media management

Ausbildung

Bachelor's degree or equivalent

Fluent in German and English

Tools

Excel

Jobbeschreibung

Overview

As a Marketing Specialist, you are responsible for planning, executing, and optimizing marketing activities that strengthen brand awareness, generate leads, and foster customer loyalty. You will work closely with Sales, Product Management, and external partners to develop effective campaigns and continuously advance our marketing strategy.

Responsibilities

• Develop and implement marketing campaigns (online & offline)
• Plan, create, and optimize content (e.g., blog articles, newsletters, social media posts)
• Manage budget planning and control within your area of responsibility
• Conduct market and competitor analyses
• Analyze campaign results and derive actionable recommendations
• Collaborate with external agencies and service providers
• Work closely with the design team to ensure relevant and high-quality campaign materials
• Prepare and participate in new product launches, customer presentations, price lists, catalogs, and promotional materials
• Coordinate and manage local product samples, customers, trade fairs, and showrooms
• Support the execution of consumer and trade fairs and events
• Professionally manage the blogger community
• Actively support product management with translations, product tests, and daily product-related tasks
• Develop and implement exciting partnership campaigns with partners from various industries to reach new target audiences

Education and Experience

• 3 years of experience in marketing
• Bachelor’s degree or equivalent professional qualification required
• Fluent in German and English; additional languages are an advantage
• Entrepreneurial mindset with a proactive approach
• Strong analytical and problem-solving skills
• Excellent organizational abilities
• Experience with software tools
• Good knowledge of Facebook, Instagram, and general social media best practices; solid understanding of KPIs and social media trends
• Proficient in Excel

Personal Qualities

• Passion for creative marketing and a love for toys
• Detail-oriented with the ability to maintain oversight under pressure
• Strong communication and presentation skills, both verbal and written
• Team player: enjoys building strong relationships, works cooperatively, and finds joy in collaboration
• Flexible and quick to adapt to new situations
• Practical and down-to-earth, capable of efficiently managing complex tasks

Benefits at Jumbo Spiele

• Flexible working hours & home office options
• Attractive compensation
• Team events & networking opportunities
• Appreciative work environment with open communication and flat hierarchies
• Mentoring & team support, regular feedback exchange