Marketing Specialist - Central Europe

CCM Hockey; München; On-site; EUR 40,000 - 55,000; Full time

Job summary

CCM Hockey is looking for a Marketing Specialist in Munich to execute the brand and marketing strategy in Central Europe. The role focuses on consumer engagement, social media management, and local market adaptation.

You will collaborate closely with Distributors and local teams, supporting product launches and marketing activities. Candidates should offer strong marketing experience, fluency in German and English, and an interest in sports.

This is a permanent position with a start date as mutually agreed upon.

Qualifications

• Experience in marketing, sales or brand activation, preferably in retail.
• Hands-on experience with social media and content creation.
• Fluent in English and German, a third language is an advantage.

Responsibilities

• Execute local marketing plan in line with global brand strategy.
• Manage German social media channels and optimize content.
• Support local PR initiatives and brand visibility projects.

Skills

Social media management

Project management

Consumer engagement

Brand activation

Education

Academic background in Marketing or Business

Tools

Microsoft PowerPoint

Microsoft Excel

Job description

For Central Europe, we are now looking for a Marketing Specialist based at our local office in Munich. You will be part of our European Marketing Team, with a direct reporting line to the Head of Marketing Europe, while working closely with our Distributors in Central Europe & local Sales organization in Germany/Austria.

This is a permanent position, starting as soon as possible by mutual agreement.

Main Purpose

The Marketing Specialist for Central Europe is responsible for executing the CCM brand and marketing strategy locally, ensuring strong market presence, consumer engagement, and sell‑through performance.

The role has a strong focus on consumer activations, social media, retail execution and local market adaptation, bridging global strategy with local execution.

Key Responsibilities

Brand & Market Execution

• Execute the local marketing plan in line with CCM’s global brand strategy
• Adapt global campaigns, product launches and messaging to the local market
• Support and implement go‑to‑market activities for key product launches

Social Media & Content

• Manage and execute the German social media channels (Instagram, TikTok, Facebook) and guide our Distributors local social media accounts
• Plan, publish, moderate and optimise content on a daily basis
• Collaborate with players, clubs, influencers, retailers and partners on local content and activations
• Track performance, insights and best practices to continuously improve engagement

Account & Retail Marketing

• Initiate and execute sell‑through activities together with distributors, retailers and sales team
• Support in‑store marketing initiatives
• Contribute to briefing Trade Marketing on local in‑store needs and requirements

PR, Events & Activations

• Support local PR initiatives and brand collaborations
• Work actively with local partners to create brand visibility and drive brand awareness
• Represent CCM at events, games and retail activations (including evenings and weekends when required)

Reporting & Coordination

• Follow up on marketing activities, budgets and timelines
• Provide market feedback, insights and reporting to the Marketing team
• Work cross‑functionally with Distributors, Sales and Marketing

Your background

• Experience within marketing, sales or brand activation, preferably in a consumer‑facing or retail‑driven environment
• Hands‑on experience with social media, content creation and/or community management
• Strong customer‑ and consumer‑centric mindset with good problem‑solving skills
• Ability to work independently, take ownership and manage multiple projects in a fast‑paced environment offering high freedom with responsibility
• Basic understanding of marketing budgets and follow‑up
• Fluent in English and German, third European language is considered an advantage
• Solid skills in Microsoft Office (PowerPoint, Excel) and digital tools
• Academic background in Marketing, Business, Communication or similar is an advantage
• Interest in hockey or sports is a strong plus