Marketing Specialist – B2B Tech

ImFusion GmbH; München; Hybrid; EUR 45.000 - 65.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Flexible hours

Office in Munich

Zusammenfassung

ImFusion GmbH is seeking a Marketing Specialist to partner with the Marketing Team Lead to bring our medical imaging innovations to target audiences. You will manage digital channels, coordinate conferences and campaigns, and translate complex technical topics into clear content, taking ownership of multiple projects.

The role requires B2B marketing experience, strong writing skills, and a hands-on, collaborative approach.

Qualifikationen

• A degree in marketing, communications, media, business administration, or a related field.
• Professional experience in B2B marketing, ideally in a technology-driven environment.
• Strong writing and communication skills and the ability to make complex topics accessible in English.
• Experience with events, content marketing, social media management, and digital campaigns.

Aufgaben

• Product Marketing & Digital Content: Develop a strong understanding of our products, customers, and markets.
• Translate technical topics into engaging content for our website, LinkedIn, industry publications, and marketing materials.
• Keep our digital channels up to date and consistent (website, LinkedIn).
• Collaborate with our tech teams to keep product marketing assets relevant.
• Support product launches.
• CRM, SEO/GEO, Monitoring: Maintain our CRM System (Monday CRM) -- act as a contact for changes and amendments.
• Monitor website and social media KPIs; suggest improvements.
• Do SEO/GEO initiatives and monitor performance.
• Conferences & Events: Coordinate presence at conferences, trade fairs, webinars, and other events.
• Manage timelines, bookings, invitations, communication, and marketing materials.
• Promote events across channels and ensure smooth execution.
• Campaigns & Employer Branding: Prepare, execute, monitor, and improve marketing and account-based marketing campaigns.
• Maintain content calendar and independently coordinate planned activities.
• Support employer branding from a marketing perspective.

Jobbeschreibung

Your mission

As Marketing Specialist, you will work closely with our Marketing Team Lead to bring ImFusion’s products, expertise, and culture to the right audiences. You will keep our digital channels up to date, coordinate conferences and campaigns and translate complex technical topics into clear and engaging content. This is a broad, hands‑on role for someone who enjoys taking ownership, managing several projects at once, and turning ideas into action.

Your responsibilities

Product Marketing & Digital Content

• Develop a strong understanding of our products, customers, and markets
• Translate technical topics into engaging content for our website, LinkedIn, industry publications, and marketing materials
• Keep our digital channels (with a focus on website management and LinkedIn) consistent, and up to date
• Collaborate with our tech teams to keep our product marketing assets relevant.
• Support with product launches

CRM, SEO/GEO, Monitoring

• Maintain our CRM System (Monday CRM) clean and act as a person of contact for change requests and amendments
• Monitor Website and social media KPIs, suggest improvements
• Do SEO/GEO initiatives and monitor their performance

Conferences & Events

• Coordinate our presence at conferences, trade fairs, webinars, and other events
• Manage timelines, bookings, invitations, communication, and marketing materials
• Promote events across the appropriate channels and ensure smooth execution

Campaigns & Employer Branding

• Prepare, execute, monitor, and improve marketing and account-based marketing campaigns
• Maintain the content calendar and independently coordinate planned activities
• Support employer branding from a marketing perspective

Your profile

• A degree in marketing, communications, media, business administration, or a related field
• Professional experience in B2B marketing, ideally in a technology-driven environment
• Strong organizational and project management skills, with the ability to manage multiple priorities
• Willingness to embrace new perspectives and confidence to tackle new challenges without prior expertise
• A hands‑on, independent, and reliable way of working
• Strong writing and communication skills and the ability to make complex topics accessible in English
• A collaborative mindset and enjoyment of working closely with different teams
• Experience with events, content marketing, social media (LinkedIn) management, and digital marketing campaigns
• Tools you will be working with include Google Analytics, Sanity, Adobe CS and/or Canva, Monday CRM, and Premiere, Office 365
• Ideally, you live in or around Munich and enjoy joining the team in our office from time to time, while benefiting from flexible working hours and generous home-office options

Why us?

• Technology that matters: Help communicate innovations that bring medical imaging research into clinical practice.
• Broad scope and real ownership: Work across events, content, campaigns, and employer branding.
• Short decision-making paths: Contribute ideas and turn them into action quickly.
• Flexibility: Benefit from flexible working hours and a hybrid work model.
• A supportive team: Work with open-minded colleagues who genuinely enjoy collaborating.