Marketing Specialist - B2B Tech

ImFusion; München; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

ImFusion in Munich seeks a Marketing Specialist to craft product marketing and digital content, translating technical topics into accessible content for our website and LinkedIn. You will manage CRM, coordinate conferences and campaigns, support employer branding, and collaborate with tech teams to keep assets relevant.

The role demands strong project management, English writing, and the ability to handle multiple initiatives with ownership and hands-on execution.

Qualifikationen

• Degree in marketing, communications, or related field.
• Experience in B2B marketing, ideally tech-driven.
• Strong writing and verbal communication skills in English.

Aufgaben

• Develop product marketing and digital content strategies.
• Translate complex topics into clear content for website and social channels.
• Coordinate conferences, campaigns, and events end-to-end.
• Manage CRM and monitor website/social KPIs for improvements.
• Support employer branding and cross-team collaboration.

Kenntnisse

Marketing strategy

B2B marketing

Project management

Content creation

Tech / imaging knowledge

Writing & communication

English proficiency

Collaboration

Analytics & metrics

Social media management

Ausbildung

Bachelor's degree in marketing or related

Tools

Google Analytics

Sanity

Adobe Creative Suite

Canva

Monday CRM

Premiere

Office 365

Jobbeschreibung

As Marketing Specialist, you will work closely with our Marketing Team Lead to bring ImFusion’s products, expertise, and culture to the right audiences. You will keep our digital channels up to date, coordinate conferences and campaigns and translate complex technical topics into clear and engaging content. This is a broad, hands‑on role for someone who enjoys taking ownership, managing several projects at once, and turning ideas into action.

Your responsibilities

Product Marketing & Digital Content

• Develop a strong understanding of our products, customers, and markets
• Translate technical topics into engaging content for our website, LinkedIn, industry publications, and marketing materials
• Keep our digital channels (with a focus on website management and LinkedIn) consistent, and up to date
• Collaborate with our tech teams to keep our product marketing assets relevant.
• Support with product launches

CRM, SEO/GEO, Monitoring

• Maintain our CRM System (Monday CRM) clean and act as a person of contact for change requests and amendments
• Monitor Website and social media KPIs, suggest improvements
• Do SEO/GEO initiatives and monitor their performance

Conferences & Events

• Coordinate our presence at conferences, trade fairs, webinars, and other events
• Manage timelines, bookings, invitations, communication, and marketing materials
• Promote events across the appropriate channels and ensure smooth execution

Campaigns & Employer Branding

• Prepare, execute, monitor, and improve marketing and account-based marketing campaigns
• Maintain the content calendar and independently coordinate planned activities
• Support employer branding from a marketing perspective

Your profile

• A degree in marketing, communications, media, business administration, or a related field
• Professional experience in B2B marketing, ideally in a technology-driven environment
• Strong organizational and project management skills, with the ability to manage multiple priorities
• Willingness to embrace new perspectives and confidence to tackle new challenges without prior expertise
• A hands‑on, independent, and reliable way of working
• Strong writing and communication skills and the ability to make complex topics accessible in English
• A collaborative mindset and enjoyment of working closely with different teams
• Experience with events, content marketing, social media (LinkedIn) management, and digital marketing campaigns
• Tools you will be working with include Google Analytics, Sanity, Adobe CS and/or Canva, Monday CRM, and Premiere, Office 365
• Ideally, you live in or around Munich and enjoy joining the team in our office from time to time, while benefiting from flexible working hours and generous home-office options

Why us?

• Technology that matters: Help communicate innovations that bring medical imaging research into clinical practice.
• Broad scope and real ownership: Work across events, content, campaigns, and employer branding.
• Short decision‑making paths: Contribute ideas and turn them into action quickly.
• Flexibility: Benefit from flexible working hours and a hybrid work model.
• A supportive team: Work with open‑minded colleagues who genuinely enjoy collaborating.

You think you can be a good fit? We'd love to hear from you!