Marketing & Branding Lead, 100% (m/w/d)

United States Digital Space LLC; München; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Hybrid work model

Growth opportunities

Zusammenfassung

Energy is seeking a Marketing & Branding specialist to design and deploy a robust brand and communications strategy for its deeptech business. You will lead high-impact marketing initiatives and PR campaigns to position Energy as the leading European AI for Engineering player.

Working hands-on with cross-functional content pipelines, design frameworks, and product communications, you will establish a sharp brand language across all external touchpoints.

Qualifikationen

• Degree in Marketing, Communications, Business, or related field with experience in deep-tech or enterprise B2B brands.
• Proven ability to translate complex topics into clear narratives for decision-makers.
• Strong expertise in content strategy, corporate positioning, and executive communications.
• Experience orchestrating visual asset pipelines and maintaining premium brand standards.

Aufgaben

• Develop a bold brand identity and cohesive language across communications, initiatives, and digital touchpoints.
• Articulate how offerings disrupt traditional workflows by marrying new tech with internal data.
• Position Energy as a category-defining AI for Engineering player among automotive OEMs and innovative SMEs.
• Own and execute end-to-end PR campaigns, media relations, and thought leadership strategies.
• Collaborate with product and engineering to ensure UI/UX aligns with brand identity.

Kenntnisse

Brand strategy

B2B marketing

Enterprise marketing

Content strategy

Brand governance

Ausbildung

Bachelor's in Marketing or related field

Tools

Design systems

Jobbeschreibung

ABOUT THE COMPANY

the company Energy is a young, dynamic and technology-driven company, committed to developing targeted AI-driven solutions that revolutionize physical product development. Our mission is to fundamentally change how engineering is done by leveraging the newest deep-tech models and unlocking the latent potential of internal company data. Backed by significant funding, and with teams across Germany and Switzerland, we are partnering with global and European industry leaders to become the category-defining AI Operating System for engineering companies.

ABOUT THE ROLE

We are looking for an experienced Marketing & Branding person to join our growing team and help design, and deploy a robust brand and communication strategy for our deeptech company. You will lead and deliver high-impact marketing initiatives and PR campaigns to position the company as the leading European AI for Engineering player. This includes working hands-on with cross-functional content pipelines, design frameworks, and communications to establish a recognizable, sharp "language" across all external touchpoints - corporate initiatives as well as digital products. This role demands B2B deep-tech marketing skills, storytelling curiosity and business understanding: from translating complex technical offerings into powerful narratives for decision-makers, to updating the look and feel of our software product portfolio. This is more than a job, it is an opportunity to help shape the future perception of our company.

AufgabenRESPONSIBILITIES

• Develop a bold, visionary, and sharp brand identity, establishing a cohesive and recognizable "language" across all communications, initiatives, and digital touchpoints.
• Articulate how the company's offerings fundamentally disrupt traditional workflows, translating the impact and power of our newest technology paired with internal company data.
• Further position the company as the category-defining player in AI for Engineering, establishing clear authority among industrial decision-makers, from automotive OEMs to innovative SMEs.
• Own and execute end-to-end PR campaigns, media relations, and thought-leadership strategies, bridging the gap between technical capabilities and commercial relevance.
• Collaborate with product and engineering teams, to advise on UI/UX enhancements, ensuring our products visually mirror our brand identity.

QualifikationYOUR PROFILE

• Degree in Marketing, Communications, Business, or a related field with extensive experience in building deep-tech or enterprise-scale B2B brands.
• Track record in B2B deep-tech marketing, demonstrating an elite capability to grasp highly complex topics and translate them into clear, bold narratives.
• Deep strategic expertise across marketing domains, specifically within content strategy, corporate positioning, and executive communications.
• Advanced proficiency in orchestrating visual asset pipelines, and brand governance models, with a sharp eye for aesthetic excellence and premium look and feel.
• Expert at balancing critical communication tradeoffs, including messaging complexity, media reach, brand authority, and customer conversion.

BenefitsBENEFITS

• A high-impact, market-facing role with real responsibility and room for initiative
• The opportunity to drive leading technology solutions in real-world applications
• A collaborative and dynamic work environment that values vision and impact
• Opportunity to actively contribute to a young company's growth
• Flexible working hours and hybrid work models