Marketing Specialist – B2B Tech

ImFusion; Deutschland; Hybrid; EUR 52.000 - 75.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Flexible working hours

Home-office options

Zusammenfassung

ImFusion GmbH in Munich is seeking a Marketing Specialist to work with the Marketing Team Lead. You will translate complex medical imaging topics into clear content, manage channels and campaigns, and coordinate conferences and events. You will own multiple projects and drive action from concept to execution.

The role emphasizes B2B marketing, strong writing, and collaboration with tech teams. Flexible hours and hybrid work in Munich are offered to support work-life balance.

Qualifikationen

• Bachelor's degree in marketing, communications, media, business administration, or similar field.
• Professional experience in B2B marketing, ideally tech-driven environment.
• Strong organizational and project management skills and ability to manage multiple priorities.
• Hands-on, independent, reliable, and able to take initiative.

Aufgaben

• Develop understanding of products, customers, and markets.
• Translate technical topics into engaging content for website, LinkedIn, and publications.
• Keep digital channels up to date and consistent, especially website and LinkedIn.

Kenntnisse

B2B marketing

writing & communication

project management

content creation

team collaboration

Ausbildung

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Sanity

Adobe Creative Suite

Canva

Monday CRM

Premiere

Office 365

Jobbeschreibung

Your mission

As Marketing Specialist, you will work closely with our Marketing Team Lead to bring ImFusion’s products, expertise, and culture to the right audiences. You will keep our digital channels up to date, coordinate conferences and campaigns and translate complex technical topics into clear and engaging content. This is a broad, hands-on role for someone who enjoys taking ownership, managing several projects at once, and turning ideas into action.

Your responsibilities

Product Marketing & Digital Content

• Develop a strong understanding of our products, customers, and markets
• Translate technical topics into engaging content for our website, LinkedIn, industry publications, and marketing materials
• Keep our digital channels (with a focus on website management and LinkedIn) consistent, and up to date
• Collaborate with our tech teams to keep our product marketing assets relevant.
• Support with product launches

CRM, SEO/GEO, Monitoring

• Maintain our CRM System (Monday CRM) clean and act as a person of contact for change requests and amendments
• Monitor Website and social media KPIs, suggest improvements
• Do SEO/GEO initiatives and monitor their performance

Conferences & Events

• Coordinate our presence at conferences, trade fairs, webinars, and other events
• Manage timelines, bookings, invitations, communication, and marketing materials
• Promote events across the appropriate channels and ensure smooth execution

Campaigns & Employer Branding

• Prepare, execute, monitor, and improve marketing and account-based marketing campaigns
• Maintain the content calendar and independently coordinate planned activities
• Support employer branding from a marketing perspective

Your profile

• A degree in marketing, communications, media, business administration, or a related field
• Professional experience in B2B marketing, ideally in a technology-driven environment
• Strong organizational and project management skills, with the ability to manage multiple priorities
• Willingness to embrace new perspectives and confidence to tackle new challenges without prior expertise
• A hands-on, independent, and reliable way of working
• Strong writing and communication skills and the ability to make complex topics accessible in English
• A collaborative mindset and enjoyment of working closely with different teams
• Experience with events, content marketing, social media (LinkedIn) management, and digital marketing campaigns
• Tools you will be working with include Google Analytics, Sanity, Adobe CS and/or Canva, Monday CRM, and Premiere, Office 365
• Ideally, you live in or around Munich and enjoy joining the team in our office from time to time, while benefiting from flexible working hours and generous home-office options

Why us?

• Technology that matters: Help communicate innovations that bring medical imaging research into clinical practice.
• Broad scope and real ownership: Work across events, content, campaigns, and employer branding.
• Short decision-making paths: Contribute ideas and turn them into action quickly.
• Flexibility: Benefit from flexible working hours and a hybrid work model.
• A supportive team: Work with open-minded colleagues who genuinely enjoy collaborating.

About us

ImFusion GmbH is a growing company located in Munich, conducting research, development and consulting in advanced medical image computing technologies and computer vision. Our customers include small and large medical device companies as well as academic research labs. We wish to expand our team with talented and motivated people.

We are an equal opportunity employer and are committed to creating an inclusive and diverse workplace where everyone feels valued and empowered. We celebrate diversity and welcome applications from people of all backgrounds, regardless of ethnic origin, religion, gender, gender identity, sexual orientation, age, marital status, disability, or any other legally protected characteristic. Our goal is to foster a culture of belonging, where different perspectives drive innovation and success.

You think you can be a good fit? We'd love to hear from you!