Senior Marketing & Communications Manager

Impact Innovations GmbH; Germany (OH); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

30 days of vacation

Flexible working hours

Corporate benefits

Employer-funded company pension scheme

Job summary

Impact Innovations GmbH in United States, Ohio is seeking a marketing professional to enhance brand positioning and oversee website management. Candidates should have experience in B2B marketing, digital strategies, and content creation.

The role offers flexible working hours, a permanent contract, and active involvement in a dynamic high-tech environment. Fluency in German and English is required.

Qualifications

• Several years of professional experience in B2B marketing, ideally within a technical or industrial environment.
• Proven experience in developing and implementing marketing and communication activities across multiple channels.
• Fluent in German and English, both written and spoken.

Responsibilities

• Further develop the brand positioning of Impact Innovations.
• Take responsibility for the maintenance of the company website.
• Plan, create, and deliver content across various channels.

Skills

B2B marketing

Website management

Content creation

SEO

Analytical skills

Education

Degree in Marketing, Communications or Business Administration

Tools

Digital marketing tools

Job description

Impact Innovations is the global technology leader for industrial Cold Spray systems.
Founded in 2010 in Rattenkirchen (Bavaria, Germany), we develop and manufacture in Bavaria - and deliver worldwide. Our technology is used wherever metal components must withstand extreme conditions: aerospace, e-mobility, energy, and defense.

As a pioneer and innovation driver in Cold Spray, we shape tomorrow’s industrial manufacturing - whether for surface coating or additive manufacturing. Our solutions are IIoT-ready, sustainable, and built for maximum performance.

Strategic Marketing & Brand Development

• Further develop the brand positioning of Impact Innovations and support the refinement of the company’s value propositions
• Contribute to the development and continuous improvement of marketing structures, processes, and communication approaches
• Work closely with management, sales, and internal stakeholders to support the operational execution of the marketing strategy

Digital Marketing & Website Management

• Take responsibility for the maintenance, structure, and continuous development of the company website
• Support the expansion of digital visibility, particularly through SEO, GEO (Generative Engine Optimization), and AI-driven optimization approaches
• Analyze performance data and derive, implement, and monitor measures to improve reach, website traffic, and lead generation

Content Marketing & Communications

• Plan, create, and deliver content across various channels, with a focus on LinkedIn, newsletters, as well as product and application success stories
• Translate complex technical information from engineering and product development into clear, engaging, and audience-focused marketing and communication formats
• Support public relations and corporate communications activities, including press relations and external communications

Cross-Functional Collaboration & Project Management

• Collaborate closely with sales and service teams to develop messaging, campaigns, and sales-supporting content
• Coordinate with R&D and engineering teams to transform technical expertise into effective marketing and communication materials
• Manage and coordinate external service providers (e.g., design agencies, web developers, and marketing partners) to ensure successful implementation of marketing initiatives

Your profile

• Completed degree in Marketing, Communications, Business Administration, or a comparable qualification
• Several years of professional experience in B2B marketing, ideally within a technical or industrial environment
• Proven experience in developing and implementing marketing and communication activities across multiple channels
• Proficient in website management, content creation, and digital marketing tools
• Knowledge of SEO; ideally with initial exposure to GEO (Generative Engine Optimization) and AI-driven marketing approaches
• Ability to translate complex technical content into clear, engaging, and audience-specific communication
• Experience collaborating with sales teams and technical departments (e.g., R&D, engineering, product development)
• Strong analytical skills with the ability to evaluate marketing performance and derive actionable optimization measures
• Excellent understanding of brand positioning, target audience engagement, and the customer journey
• Fluent in German and English, both written and spoken
• Independent, structured, and results-oriented working style within an interdisciplinary environment

We offer

• Active involvement in shaping the further development of a fast-growing, owner-managed high-tech company
• Young, dynamic environment with flat hierarchies and communication at eye level
• Flexible working hours
• Attractive, performance-based compensation
• Permanent employment contract
• 30 days of vacation
• Corporate benefits
• Monthly team events
• Above-average travel expense reimbursement
• Business class option for business trips
• Bleisure travel – option to extend business trips for private purposes
• Employer-funded company pension scheme
• Bicycle leasing via JobRad