Marketing Specialist

The Adecco Group; Leipzig; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading consulting services provider is seeking a dynamic Marketing Specialist for the DACH region, focusing on brand visibility and campaign execution. Ideal candidates will have 5+ years of B2B marketing experience and excel in a matrix environment, contributing to both strategic and hands-on marketing initiatives, including event management and digital campaigns.

Leistungen

Opportunities for career growth

Global training resources

Supportive and flexible work environment

Qualifikationen

• 5+ years of B2B marketing experience with a focus on campaign management.
• Proven success in event planning and execution.
• Strong understanding of multi-channel campaign management.

Aufgaben

• Translate business priorities into integrated marketing campaigns.
• Plan and manage in-person and virtual events.
• Collaborate on creation and localization of marketing collateral.

Kenntnisse

Campaign management

Lead generation

Content creation

Project management

Communication skills

Tools

LinkedIn Campaign Manager

Salesforce

Pardot

Jobbeschreibung

Location : Hybrid (Germany-based) Location will be discussed, preferred Frankfurt

Travel Requirement : Up to 15% within Germany

Languages : Fluent in German and English (French a plus)

On behalf of our client – a large consulting services provider – is seeking a dynamic Marketing Specialist to support their DACH region operations—specifically Germany and Switzerland. This position offers the opportunity to be both strategic and hands-on, contributing directly to brand visibility, campaign execution, and regional growth across key service lines.

About the Role

This is a high-impact position ideal for a marketing professional who thrives in a B2B environment and is passionate about executing campaigns that generate real business results. Working closely with local Sales and Solution teams, the successful candidate will help translate commercial goals into actionable marketing initiatives—ranging from digital campaigns and thought leadership content to event management and lead nurturing.

The individual will operate in a matrix environment and collaborate with regional marketing peers across multiple European countries. They will also liaise with global teams including digital, content, and design experts.

Key Responsibilities

• Translate business priorities into integrated marketing campaigns tailored to the DACH market, focusing on lead generation and brand positioning.
• Execute and localize global and regional marketing initiatives, including paid media (especially LinkedIn), content distribution, and email marketing.
• Plan and manage in-person and virtual events, including webinars, corporate hospitality, and presence at industry conferences.
• Manage and grow the brand’s presence across German and Swiss LinkedIn channels, including content scheduling and performance tracking.
• Collaborate on the creation and localization of marketing and sales collateral (e.g., case studies, brochures, testimonials).
• Maintain and update regional website content and landing pages to align with brand and SEO strategy.
• Partner with internal stakeholders (Sales, Product, Design) to ensure alignment and support on go-to-market activities.

Your Profile

• 5+ years of B2B marketing experience with a focus on campaign management, lead generation, and content creation.
• Proven success in event planning and execution, both physical and digital.
• Strong understanding of multi-channel campaign management and localization strategies.
• Experience working with cross-functional teams and external vendors or agencies.
• Proficiency in LinkedIn Campaign Manager and CRM / marketing automation platforms; Salesforce and Pardot are a plus.
• Excellent project management and organizational skills.
• Strong verbal and written communication skills in both German and English.

Placement within this range is determined based on geographic location, experience, and other compensatory factors.

Why choose us?

It’s an exciting time to be part of our team. We’re proud to be a global thought-leader and care about doing the best job we can to ensure better futures for everyone. We do this by building our Future@Work strategy as a united team of 30,000+ colleagues with a collective spirit working in over 60 countries globally.

You’ll have the opportunity to grow across a variety of interesting jobs and careers over our extensive portfolio of global brands. We empower our colleagues to work in the smartest, most efficient ways to achieve total balance between the demands of their jobs and their lives. That’s why we give you the autonomy and support you need to work in the way that makes you most productive, agile, confident, and insightful.

Putting people first, pioneering with a collective spirit and always advancing with a growth mindset -that’s what we stand for at the Adecco Group. Here, we are all individuals with a unique perspective on the world we live in. That’s what makes us stronger. Whoever you are and whatever your background, you can be yourself. So, we aim to build on the attributes that make you, you. We offer a range of world-class resources for upskilling and development, satisfying your curiosity while the sharing skills, knowledge, and expertise to grow together.