Marketing Specialist

The Adecco Group; Köln; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading consulting services provider is seeking a dynamic Marketing Specialist for its DACH region operations. This hybrid role involves executing strategic marketing initiatives, collaborating with sales teams, and enhancing brand visibility through various channels, making it ideal for B2B marketing professionals.

Qualifikationen

• 5+ years of B2B marketing experience.
• Strong understanding of multi-channel campaign management.
• Experience in event planning and execution.

Aufgaben

• Translate business priorities into integrated marketing campaigns.
• Execute and localize regional marketing initiatives.
• Plan and manage in-person and virtual events.

Kenntnisse

Campaign Management

Lead Generation

Content Creation

Project Management

Communication Skills

Tools

LinkedIn Campaign Manager

CRM/Marketing Automation

Jobbeschreibung

Location : Hybrid (Germany-based). Location will be discussed.

Travel Requirement : Up to 15% within Germany.

Languages : Fluent in German and English (French a plus).

On behalf of our client – a large consulting services provider – we are seeking a dynamic Marketing Specialist to support their DACH region operations—specifically Germany and Switzerland. This position offers the opportunity to be both strategic and hands-on, contributing directly to brand visibility, campaign execution, and regional growth across key service lines.

About the Role

This is a high-impact position ideal for a marketing professional who thrives in a B2B environment and is passionate about executing campaigns that generate tangible business results. Working closely with local Sales and Solution teams, the successful candidate will help translate commercial goals into actionable marketing initiatives—ranging from digital campaigns and thought leadership content to event management and lead nurturing.

The individual will operate in a matrix environment and collaborate with regional marketing peers across multiple European countries. They will also liaise with global teams including digital, content, and design experts.

Key Responsibilities

• Translate business priorities into integrated marketing campaigns tailored to the DACH market, focusing on lead generation and brand positioning.
• Execute and localize global and regional marketing initiatives, including paid media (especially LinkedIn), content distribution, and email marketing.
• Plan and manage in-person and virtual events, including webinars, corporate hospitality, and industry conference presence.
• Manage and grow the brand’s presence across German and Swiss LinkedIn channels, including content scheduling and performance tracking.
• Collaborate on creating and localizing marketing and sales collateral (e.g., case studies, brochures, testimonials).
• Maintain and update regional website content and landing pages to align with brand and SEO strategies.
• Partner with internal stakeholders (Sales, Product, Design) to ensure alignment and support for go-to-market activities.

Your Profile

• 5+ years of B2B marketing experience with a focus on campaign management, lead generation, and content creation.
• Proven success in event planning and execution, both physical and digital.
• Strong understanding of multi-channel campaign management and localization strategies.
• Experience working with cross-functional teams and external vendors or agencies.
• Proficiency in LinkedIn Campaign Manager and CRM/marketing automation platforms; Salesforce and Pardot are a plus.
• Excellent project management and organizational skills.
• Strong verbal and written communication skills in both German and English.

Placement within this range is determined based on geographic location, experience, and other compensatory factors.

Why choose us?

It’s an exciting time to be part of our team. We’re proud to be a global thought leader and care about doing our best to ensure better futures for everyone. We do this by building our Future@Work strategy as a united team of over 30,000 colleagues across more than 60 countries worldwide.

You’ll have opportunities to grow across various roles within our extensive portfolio of global brands. We empower our colleagues to work in the smartest, most efficient ways to achieve a healthy balance between work and life. That’s why we provide the autonomy and support needed to work productively, agilely, confidently, and insightfully.

At the Adecco Group, we put people first, foster a collective spirit, and always pursue growth. We celebrate individual perspectives and believe diverse backgrounds make us stronger. Regardless of who you are or where you come from, you can be yourself here. We offer world-class resources for upskilling and development, encouraging curiosity and shared growth.