Marketing Specialist

IAS - Industrial Application Software; Karlsruhe; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

Ein dynamisches Unternehmen sucht einen Marketing Specialist, der mit kreativen Strategien und einem starken PR-Hintergrund die digitale Präsenz stärkt. In dieser Rolle arbeiten Sie eng mit dem Marketingmanager zusammen, um umfassende Werbekampagnen zu entwickeln und zu implementieren, während Sie gleichzeitig die Online-Marketingstrategie überwachen. Sie sind für die Erstellung und Verwaltung von Inhalten auf sozialen Medien verantwortlich und tragen dazu bei, die Markenbotschaft an die Zielgruppen zu vermitteln. Wenn Sie leidenschaftlich an Marketing interessiert sind und in einem engagierten Team arbeiten möchten, ist dies die perfekte Gelegenheit für Sie.

Leistungen

Individuelle Einarbeitung und Schulung

Gestaltungs- und Entwicklungsmöglichkeiten

Leistungsbezogenes Gehalt

Interessante Projekte

Offene Kommunikation

Kurze Entscheidungswege

Engagiertes Team

Qualifikationen

• 5+ Jahre Erfahrung in PR oder Unternehmenskommunikation.
• Fundierte Kenntnisse in B2B-Technologie und ERP.

Aufgaben

• Entwicklung und Umsetzung umfassender Werbekampagnen und Strategien.
• Überwachung der Online-Marketingstrategie und Durchführung digitaler Kampagnen.

Kenntnisse

Kommunikationsfähigkeiten

Interpersonelle Fähigkeiten

B2B-Technologie-Kenntnisse

PR-Erfahrung

Marketing-Erfahrung

Schreiben für digitale Formate

Tools

caniasERP

Jobbeschreibung

We are looking for you as soon as possible in full-time and are looking forward to your application.

As Marketing Specialist m/f/d at Industrial Application Software GmbH you are a real all-rounder in our team and your area of responsibility. With your knowledge, you make the future of companies a bit smarter every day.

Aufgaben

1. Work with marketing manager to develop and implement comprehensive advertising campaigns and strategies (online and off-line)
2. Plan and support promotional events and contests
3. Cultivate cross-marketing partnerships with other businesses
4. Produce and share content on social media
5. Optimize websites for search engines
6. Analyze web traffic data
7. Conduct customer surveys to gain a better understanding of market groups
8. Coordinate with the organizational teams for the development and standardization of digital assets belonging to the company
9. Monitor the performance of the digital assets and provide recommendations for performance improvement
10. Research digital trends and marketing technology tools that are aligned with digital marketing strategies, and provide implementation suggestions
11. Collaborate with internal stakeholders to align digital marketing strategies with overall marketing and business objectives
12. Assist in the formulation of strategies to build a lasting digital connection with our worldwide offices
13. Oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns
14. Identify trends and insights
15. Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn etc.)
16. Actively help shape our tone of voice, delivering captivating brand and product messaging to our target audiences
17. Partner with internal stakeholders to create storytelling opportunities and produce content about our brand, products, and technology
18. Take charge of our PR strategy, liaising with external partners and agencies across the globe
19. Coordinate and prep executive attendance at conferences and events, including speaking opportunities
20. Take charge of our social media accounts; collaborate in creating fresh and compelling copy for other marketing channels

Qualifikation

1. Excellent communication and interpersonal skills
2. Solid knowledge of B2B technology, international trade, software, and ERP
3. 5+ years of PR or executive communications experience
4. Well-versed in writing for multiple digital formats—Emails, articles, blog posts, social media updates, sales collateral, infographics, and others
5. 5+ years of PR & marketing experience

Benefits

1. You can expect individual induction and training in our dynamic working environment and in our software caniasERP
2. We offer you design and development opportunities in a globally active company
3. You can expect a performance-related salary
4. We offer you interesting projects and quick assumption of responsibility
5. Open communication and short decision-making processes characterize the daily routine
6. A committed and cooperative team is looking forward to you

Interested?

Then send us your application documents with the earliest possible starting date and your salary expectations.

If you have any questions in advance, please do not hesitate to contact us. We look forward to hearing from you!