Marketing Performance Manager – SEA Strategy & Operations (m/f/x)

osapiens; Mannheim; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

Une entreprise innovante recherche un Marketing Performance Manager pour diriger sa stratégie SEA. Vous serez responsable d'optimiser les campagnes publicitaires et d'analyser les performances. Ce poste offre la possibilité de travailler dans un environnement hybride et de collaborer avec des équipes globales, favorisant la croissance personnelle et professionnelle.

Leistungen

Flexibilité et travail hybride

Événements d'équipe amusants et sorties

Options de mobilité durable

Environnement de travail collaboratif

Qualifikationen

• Expérience de 3 à 5 ans en marketing de performance axé sur SEA.
• Maîtrise des outils de publicité et d'analyse.
• Locuteur natif en allemand, anglais courant requis.

Aufgaben

• Diriger et optimiser les campagnes SEA sur Google Ads et Bing.
• Gérer la planification budgétaire et les prévisions.
• Surveiller et analyser les performances des campagnes.

Kenntnisse

Analyse

Gestion de projet

Communication

Tools

Google Ads

Google Analytics

Looker Studio

Excel

Jobbeschreibung

Marketing Performance Manager – SEA Strategy & Operations (m/f/x)

Department: Marketing & Communications

Employment Type: Full Time

Location: Mannheim

Description

FOR THIS ROLE, NATIVE GERMAN LANGUAGE IS REQUIRED

We are looking for a data-driven and strategic Marketing Performance Manager to lead our Search Engine Advertising (SEA) strategy and operations. In this role, you will be responsible for the planning, execution, and continuous optimization of our paid search campaigns across global markets. You will work closely with regional marketing teams to align local execution with global goals, ensure consistent performance, and uncover growth opportunities through deep performance analysis.

Your Responsibilities

• Lead and optimize SEA campaigns across Google Ads, Bing, and other platforms, ensuring alignment with overall business and demand generation goals.
• Coordinate with regional marketers to support local campaign execution, align messaging, and ensure proper targeting.
• Own budget planning and forecasting for SEA activities, ensuring efficient allocation and high ROI.
• Monitor, analyze, and report on campaign performance using tools like Google Ads, Google Analytics, and dashboards; translate insights into actionable recommendations.
• Develop A/B testing plans and drive continuous improvement of ad copy, landing pages, and bidding strategies.
• Ensure campaign tracking, tagging, and attribution are implemented correctly in collaboration with analytics and martech teams.
• Identify and evaluate new tools, trends, and platforms to keep SEA strategies innovative and competitive.
• Create and maintain performance dashboards for stakeholders at both global and regional levels.

Your Experience

• 3–5 years of experience in performance marketing with a strong focus on SEA / paid search.
• Proven experience managing large-scale SEA campaigns across multiple regions or markets.
• Strong analytical skills; proficiency in Google Ads, Google Analytics, Looker Studio, Excel, and other relevant tools.
• Experience collaborating with cross-functional and regional marketing teams.
• Familiarity with CRM and marketing automation systems (e.g., HubSpot, Salesforce, or Marketo).
• Strong project management and communication skills.
• German native speaker, Fluent in English; additional languages are a plus.

Join us for this and more...

• A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers
• Room for creativity through collaborative teamwork and an open communication culture
• Flexibility and team bonding with our hybrid work options
• Fuel for your growth journey, both personally and professionally
• Sustainable mobility options, promoting eco-friendly commuting solutions
• Fun team events and outings with our global teams