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Marketing Performance & Brand Intelligence Manager(m/w/d)
Location:
Offenbach, Hesse, DE, 63067
Department: Marketing
Employment Type: Permanent
WELCOME TO GENESIS MOTOR EUROPE
We are Genesis. In our world, we are customer-oriented; there is no compromise. We constantly think about how we can find the perfect balance between the needs of our consumers and the technological feasibility, and strive for innovation, by closely observing the expectations of our customers and realizing ambitious technological developments.
Become part of our story and join our international team in Offenbach/Main!
Marketing Performance & Brand Intelligence Manager(m/w/d)
We want you to:
- Develop key metric analyses, reports, and executive presentations with clear recommendations; participate in meetings with agencies, markets, and Genesis Motor Europe leadership in preparation for executive governance sessions.
- Deliver high-quality monthly executive reports on marketing performance, providing detailed insights and actionable recommendations.
- Plan and execute brand marketing research and studies to monitor brand health and status across Europe.
- Establish, monitor, and govern marketing KPIs (yearly/quarterly/monthly), measuring ROI and analyzing performance to achieve business and brand targets across GME and EU markets.
- Regularly align with Headquarters, markets, and affiliates to evaluate performance and drive improvements.
- Develop and implement efficient processes and workflows with markets and global stakeholders.
- Design and lead countermeasures and improvement initiatives in line with marketing objectives.
- Evaluate and select marketing technologies and tools that enhance performance tracking and analysis.
About you:
- Degree in Business/Marketing or equivalent
- Min. 7-8 years of relevant experience in a comparable position, ideally in automotive, agency or research field
- Broad experience across various marketing disciplines and multi-market management
- Advanced analytical abilities, strong project management, excellent communication and presentation skills and proficiency in marketing analytics tools and platforms.
- Strong visualization and presentation skills
- Proven track record in strategic planning and analytical methodologies
Rewards and Benefits
- A highly competitive salary and benefits package
- Flexible working hours and hybrid work policy
- Continued learning and professional development
- Car sharing and car lease mobility program
- Daily complimentary lunch at the office canteen and subsided breakfast snacks
- Free access to the company gym
- Opportunities to join company sporting clubs including tennis, soccer, yoga and golf.
- Highly international working environment
If you wish to know more about Genesis, stay connected via our social media channels