Marketing Operations Manager (m/f/d)

TN Germany; Hamburg; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

An established industry player is seeking a Marketing Operations Manager to lead demand creation processes and collaborate with various teams to enhance customer engagement. This dynamic role involves developing customer classification strategies, overseeing financial forecasts, and managing marketing initiatives for product launches. The ideal candidate will possess a strong analytical mindset, excellent communication skills, and a proven track record in marketing operations, particularly within the semiconductor sector. Join a forward-thinking company that values diversity and is committed to fostering an inclusive work environment.

Leistungen

Diversity and Inclusion Initiatives

Employee Resource Groups

Flexible Work Environment

Qualifikationen

• 3+ years of experience in marketing operations, preferably in semiconductor industry.
• Strong understanding of marketing strategy and business processes.

Aufgaben

• Streamline demand creation process and coordinate with multiple stakeholders.
• Design customer development programs to enhance engagement and loyalty.

Kenntnisse

Analytical Thinking

Communication Skills

Project Management

Marketing Strategy

Team Collaboration

Ausbildung

University degree in Business Administration

Degree in Marketing

Degree in Industrial Engineering

Tools

Tableau

Spotfire

Power BI

Jobbeschreibung

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Marketing Operations Manager (m/f/d), Hamburg

Client: Nexperia

Location: Hamburg, Germany

Job Category: Other

EU work permit required: Yes

Job Reference: bfb4a1fa9f19

Job Views: 1

Posted: 05.05.2025

Expiry Date: 19.06.2025

Job Description:

About the role

The Marketing Operations Manager is responsible for streamlining the demand creation process within the BG Marketing organization and interfaces intensively with multiple stakeholders in the Marketing Team, Sales Operations Team, Product Groups & Finance to provide business data timely, accurately, and transparently. Additionally, the Marketing Operations Manager collaborates with all Regional Commercial Marketers to build a unified Marketing Strategy across regions, maintaining customer strategies with suitable development programs and service levels.

What you will do

1. Customer Classification

• Develop and implement customer classification strategies to segment and target key customer groups effectively.
• Analyze customer data to identify trends and opportunities (TAM-SAM-QSAM) for personalized marketing efforts.

1. Stakeholder Coordination & Alignment

• Coordinate and manage the alignment process between Sales Teams and business groups.
• Facilitate communication and collaboration among cross-functional teams like Sales, Sales Operations, Finance, IT to provide business data timely, accurately, and transparently.

1. Rolling Financial Forecast (RFF) rollout and control

• Oversee the rollout and initiatives to support marketing campaigns and product launches.
• Monitor and report on the effectiveness of RFF programs.

1. Customer (Development) Programs

• Design and execute customer development programs to enhance customer engagement and loyalty.
• Collaborate with product and sales teams to create initiatives that drive customer satisfaction and retention.
• Drive Revenue and Design Win Tracking/Forecasting in collaboration with the Sales (-Operations) Team globally.
• Monitor Target Setting and Controlling.
• Create market intelligence and make proposals for further opportunities linked to our portfolio expansion.
• Generate a customer service level roadmap aligned with relevant stakeholders (e.g., Marketing, Quality, Sales) to ensure consistent and high-quality customer experiences linked to our Customer Development roadmap.
• Monitor and evaluate customer service performance against established SLAs.
• Review and take initiatives to improve customer engagement based on NPS surveys.

1. Conference and Exhibitions

• Plan and coordinate company participation in industry conferences and exhibitions.
• Manage logistics, booth setup, and promotional activities to maximize event impact.

What you will need

• University degree in Business Administration, Marketing, Industrial Engineering, or similar.
• Minimum 3 years of relevant experience in a similar role, preferably within the semiconductor industry or bid-data commodity markets, depending on educational credentials.
• Sound understanding of (Semiconductor) and Distribution-related business processes and programs, with the ability to define and drive processes and programs.
• Proven experience and skills with BI tools (Tableau, Spotfire, Power BI, etc.).
• Knowledge of Marketing Strategy, including SWOT, Business Development, & Project Management.
• Analytical thinking and a strong focus on data accuracy.
• Ability to work effectively in a fast-paced, dynamic environment.
• Excellent communication skills in English, both verbal and written.
• Team player with a strong drive to achieve success.
• Excellent organizational skills with high assertiveness.

We are committed to diversity and inclusion. Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We support initiatives like the Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we provide a safe work environment and reasonable adjustments where requested. We also offer employee resource groups such as the Pride Network and Women’s groups. Our goal is to increase women in management to 30% by 2030.