Marketing Operations Manager (m/f/d)

Nexperia; Hamburg; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

An established industry player is seeking a Marketing Operations Manager to enhance demand creation processes and streamline collaboration across multiple teams. This role involves developing customer classification strategies, overseeing financial forecasts, and designing customer development programs to boost engagement and loyalty. You'll play a crucial role in aligning marketing strategies with sales operations while ensuring high-quality customer experiences. If you thrive in dynamic environments and possess strong analytical and communication skills, this opportunity is perfect for you to make a significant impact in the marketing domain.

Qualifikationen

• 3+ years of experience in marketing operations, preferably in the semiconductor industry.
• Strong understanding of business processes and programs in marketing.

Aufgaben

• Develop customer classification strategies to target key customer groups effectively.
• Coordinate alignment between Sales Teams and business groups for marketing efforts.

Kenntnisse

Analytical thinking

Communication skills

Team collaboration

Marketing strategy

Project management

Ausbildung

University degree in Business Administration

Marketing

Industrial Engineering

Tools

BI tools (Tableau, Spotfire, Power BI)

Jobbeschreibung

About the role

The Marketing Operations Manager is responsible for streamlining the demand creation process within the BG Marketing organization and interfaces intensively with multiple stakeholders in the Marketing Team, Sales Operations Team, Product Groups & Finance to provide business data timely, accurately and transparently. In addition, the Marketing Operations Manager collaborates with all Regional Commercial Marketers to build a unified Marketing Strategy over the regions, maintaining customer strategies with suitable development programs and service levels.

What you will do

Customer Classification

• Develop and implement customer classification strategies to segment and target key customer groups effectively.
• Analyze customer data to identify trends and opportunities (TAM-SAM-QSAM) for personalized marketing efforts.

Stakeholder Coordination & Alignment

• Coordinate and manage the alignment process between Sales Teams and business groups.
• Facilitate communication and collaboration among cross-functional teams like Sales, Sales Operations, Finance, IT to provide business data timely, accurately and transparently.

Rolling Financial Forecast (RFF) rollout and control

• Oversee the rollout and initiatives to support marketing campaigns and product launches.
• Monitor and report on the effectiveness of RFF programs.

Customer (Development) Programs

• Design and execute customer development programs to enhance customer engagement and loyalty.
• Collaborate with product and sales teams to create initiatives that drive customer satisfaction and retention.
• Drive Revenue and Design Win Tracking/Forecasting in collaboration with the Sales (-Operations) Team globally.
• Monitor Target Setting and Controlling.
• Create market intelligence and make proposals for further opportunities linked to our portfolio expansion.

Customer Service Level Definition

• Generate a customer service level roadmap aligned with relevant stakeholders (e.g., Marketing, Quality, Sales) to ensure consistent and high-quality customer experiences linked to our Customer Development roadmap.
• Monitor and evaluate customer service performance against established SLAs.
• Review and take initiatives to improve our customer engagement based on NPS survey.

Conference and Exhibitions

• Plan and coordinate company participation in industry conferences and exhibitions.
• Manage logistics, booth setup, and promotional activities to maximize event impact.

What you will need

• University degree in Business Administration, Marketing, Industrial Engineering or similar.
• Minimum 3 years of relevant experience in a similar role, preferably within the semiconductor industry or bid-data commodity markets, depending on educational credentials.
• Sound understanding of (Semiconductor) and Distribution related business processes and programs and ability to define and drive processes and programs.
• Proven experience and skills with BI tools (Tableau, Spotfire, Power BI, etc.).
• Versed in Marketing Strategy, incl. SWOT, Business Development & Project Management.
• Analytical thinking and strong focus on data accuracy.
• Ability to work effectively in a fast-paced, dynamic environment.
• Very good communication skills in English, both verbal and written.
• Team player with a strong drive to achieve success.
• Excellent organizational skills with high assertiveness.