Marketing Manager (Temp), DSP Driver Capacity

Amazon; München; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Amazon Logistics is looking for a Senior Marketing Manager (Temp) to maximize recruiting efforts for Delivery Service Partners. This role demands collaboration with stakeholders to develop and execute marketing strategies, focusing on attracting and retaining Delivery Associates. The ideal candidate will possess extensive experience in digital marketing and strong analytical skills.

Qualifikationen

• 5+ years in campaign strategy and multi-channel digital marketing.
• Advanced proficiency in French.
• Excellent communication skills.

Aufgaben

• Develop campaign strategies and manage media agency relationships.
• Use data analytics to prioritize marketing tactics.
• Enhance brand awareness and optimize candidate experience.

Kenntnisse

Campaign Strategy

Digital Marketing

Data Analytics

Stakeholder Management

Written Communication

Ausbildung

Bachelor’s degree in business, marketing, or communications

Tools

Google Analytics

Tableau

QuickSight

Jobbeschreibung

Amazon Logistics is seeking a Senior Marketing Manager (Temp) to lead the strategy and execution of marketing programs aimed at helping our Delivery Service Partners (DSP) attract, hire, and retain high-quality Delivery Associates at scale.

This role offers high visibility, with interactions up to director and VP levels, and involves managing a rapidly growing program with significant budget responsibilities.

The responsibilities include partnering with key stakeholders to adapt the core components of the EU Acquisition marketing program based on marketplace dynamics.

At Amazon, our goal is to be the most Customer-centric company on earth. We continually innovate to improve order fulfillment and delivery, striving to exceed customer expectations with fast, accurate, and cost-effective service, especially in last mile delivery.

This is a fixed-term contract role (12 months).

Key Responsibilities

• Develop campaign strategies and manage agency relationships for media, creatives, and execution.
• Balance strategic planning with hands-on execution.
• Create metrics and measurements to evaluate campaign effectiveness, collaborating with BI teams, media agencies, and third-party vendors for performance measurement and channel optimization.
• Develop programmatic media buying strategies.
• Partner with senior leaders and cross-functional teams to drive data-driven candidate attraction and recruitment strategies.
• Enhance brand awareness and explore creative lead generation methods for hard-to-recruit markets.
• Use data analytics to assess channel effectiveness, prioritize marketing tactics, and optimize marketing mix to meet application and hiring goals.
• Advocate for an improved candidate experience and continuously enhance the candidate journey.
• Design and implement programs based on insightful analytics.
• Build trust with internal and external partners, managing multiple projects in a dynamic environment.

Basic Qualifications

• Bachelor’s degree in business, marketing, communications, or a related field.
• Advanced proficiency in French.
• 5+ years of experience in campaign strategy, end-to-end delivery, and reporting to senior management.
• 5+ years in multi-channel digital marketing roles.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience managing stakeholder communications with senior leadership.
• Proficiency in analytics platforms like Google Analytics, Tableau, or QuickSight.
• Experience managing agency relationships and media/creative plans.
• Proven success in building full-funnel marketing campaigns.
• Knowledge of Spanish and Italian languages.

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