Marketing Manager Performance & Analytics (M/F/D)

whatchado GmbH; München; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Une entreprise leader dans le programme de fidélité en Allemagne recherche un Marketing Manager Performance & Analytics. Vous serez responsable de l'analyse et de l'optimisation des activités marketing, en travaillant avec des outils de données pour influencer les décisions stratégiques. Avec au moins 5 ans d'expérience, vous serez un acteur clé dans l'amélioration des performances marketing à travers divers canaux. Rejoignez une équipe dynamique à Munich et contribuez au développement d'une plateforme marketing de premier plan.

Leistungen

Repas délicieux dans la salle à manger

Accès 24/7 à la salle de sport

Horaires de travail flexibles

30 jours de vacances

Billet Allemagne inclus

Événements d'équipe et journées sociales

Opportunités de formation et développement

Chiens bienvenus

Qualifikationen

• Au moins 5 ans d'expérience en marketing basé sur les données ou en analytics.
• Connaissance des processus de marketing multicanaux.
• Fluente en allemand et anglais, à l'oral comme à l'écrit.

Aufgaben

• Responsable de l'analyse de performance et optimisation des activités marketing.
• Analyse des groupes cibles et des campagnes pour en tirer des recommandations.
• Création d'analyses pour fournir des insights pour les campagnes marketing.

Kenntnisse

Analyse de données

Optimisation marketing

Préparation de présentations

Pensée stratégique

Communication

Ausbildung

Diplôme universitaire en marketing ou qualification comparable

Jobbeschreibung

Marketing Manager Performance & Analytics (m/f/d)

Most people are familiar with the term PAYBACK. We would like to introduce ourselves to you in more detail. You probably know PAYBACK – either from the question at the checkout or through our widely used shopping app. And we hope, of course, that you answer "Yes" at the checkout, because with us you collect more than just °Points. Whether customer, partner, or colleague: With PAYBACK, every action becomes a rewarding experience.

YOUR TASKS

• You are responsible for the performance analysis and optimization of all partner activities across all direct marketing channels on the PAYBACK marketing platform - from print mailings to email, app push notifications, and couponing.
• You analyze target groups, campaigns, and customer journeys, deriving concrete action recommendations from them.
• You work with self-service tools and make processes efficient, scalable, and data-driven.
• You quickly and precisely translate complex content into management-ready presentations and can present them appropriately to various stakeholders (C-level, partners).
• You regularly create analyses to derive insights for marketing campaigns.
• You assist in the strategic development of partners with regard to satisfaction, partner goals, and uplifts.

YOUR PROFILE

• You have a completed university degree with a focus on marketing or a comparable qualification.
• You have at least 5 years of professional experience in data-driven marketing or analytics.
• You love numbers, data, KPIs, and dashboards, and can prepare them in a way that even non-analysts can understand and appreciate at a management level.
• You have a senior presence, assertiveness, and strategic thinking.
• You are familiar with multichannel marketing processes (excluding display, SEA, SEO) - from target group selection to performance evaluation.
• You are fluent in German and English, both spoken and written.

OUR BENEFITS

• Tasty Breaks: Delicious meals in our DINING ROOM – including vegetarian or vegan options, and many are even free of charge
• Move it, move it: 24/7 access to the GYM, where you can train in our fitness studio, and we cover the costs for you
• Do it your way: Flexible working hours, 30 days of vacation, up to 2 days of home office per week
• Easy Going: Germany ticket included
• Get Together: Team events, social days, ski events, and more
• Grow like a Pro: Individual training and development opportunities
• Good Vibes: Dogs are welcome!

PAYBACK is the leading bonus program in Germany and one of the largest and most powerful marketing platforms worldwide. As a pioneer of the data economy, we develop all technical solutions ourselves in Munich. Develop yourself and the PAYBACK program with us.

Interested?

We are looking forward to your application!

PAYBACK values diversity - come as you are