Marketing Manager - Maternity Cover , Content & App Partner Engagement

Amazon; Berlin; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An innovative company is seeking a Marketing Manager to lead customer acquisition and engagement for entertainment content on popular devices. This role offers a unique opportunity to craft integrated marketing strategies, analyze industry trends, and collaborate with top partners to enhance customer experiences. You will manage multi-channel campaigns, optimize content visibility, and drive revenue through app downloads and subscriptions. Join a dynamic team in a fast-paced environment where your analytical skills and marketing expertise will make a significant impact.

Qualifikationen

• Proven success in executing marketing programs across multiple channels.
• Experience in professional marketing roles with a focus on customer engagement.

Aufgaben

• Lead end-to-end email marketing efforts and manage daily calendar planning.
• Design and execute multi-channel marketing campaigns with performance analysis.

Kenntnisse

Marketing Strategy

Data Analysis

Campaign Management

Customer Engagement

Content Marketing

Ausbildung

Bachelor's Degree in Marketing or related field

Tools

Excel

Tableau

Salesforce

Marketo

Jobbeschreibung

Marketing Manager - Maternity Cover, Content & App Partner Engagement

Content, Apps and Partner Engagement team is seeking an experienced Marketing Manager to lead customer acquisition, engagement, and monetisation for entertainment content on Fire TV and Fire tablets. The team focuses on expanding content selection, increasing customer engagement, and monetising third-party apps and video content on Fire devices. We collaborate with top video and entertainment partners offering direct-to-consumer streaming services to enhance Amazon customers' experience with a diverse range of TV shows, movies, music, and more. This role offers a unique opportunity to influence a rapidly growing content category on Amazon’s popular devices.

As a Marketing Manager - Owned and Operated, you will develop and implement marketing strategies to increase app downloads, customer engagement, and revenue through content purchases and subscriptions. You will analyze industry trends and internal data to identify growth opportunities, overseeing the fastest-growing digital apps and games revenue category. You will craft integrated marketing campaigns to promote top entertainment content, working with internal teams and external partners. Additionally, you will collaborate with the device marketing team to develop strategies for reaching new audience segments.

This is a 22-month fixed-term contract based in our Berlin office.

Key Responsibilities

1. Manage daily calendar planning for on-device content placements and email campaigns to maximize visibility and performance.
2. Lead end-to-end email marketing efforts, including content planning, audience segmentation, and performance tracking.
3. Maintain operational expertise within the team, ensuring best practices and process improvements for campaign execution.
4. Design and execute multi-channel marketing campaigns, focusing on targeting, segmentation, and performance analysis.
5. Create and localize marketing materials and advertising creatives for digital channels.
6. Participate in establishing, implementing, and measuring initiatives to boost content downloads, usage, and in-app purchases.

The ideal candidate will be analytical, resourceful, customer-focused, and team-oriented, thriving in a fast-paced environment. Proven success in executing marketing programs across multiple channels is essential.

Basic Qualifications

• Experience in professional marketing roles (non-internship).
• Proficiency in using data and metrics to improve marketing efforts.
• Experience with Excel or Tableau for data analysis and visualization.
• Ability to develop, execute, and scale cross-functional marketing campaigns from concept to completion.

Preferred Qualifications

• Experience using customer research, data, and metrics to inform marketing strategies and forecasts.
• Experience with systems and tools such as email, web analytics, and CRM platforms (e.g., Marketo, Tableau, Salesforce) for targeting, segmentation, and reporting.

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