Marketing Manager (m/f/d) with a focus on Lead Generation

Campusjäger by Workwise; Baden-Württemberg; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen Marketing Manager mit Fokus auf Lead-Generierung. In dieser spannenden Rolle sind Sie verantwortlich für die Entwicklung und Umsetzung von Marketingstrategien, die direkt mit den Verkaufszielen verbunden sind. Sie arbeiten eng mit Vertriebsteams zusammen, um die Pipeline zu fördern und die Markenbekanntheit zu steigern. Mit einer Vielzahl von Veranstaltungen und Kampagnen werden Sie das Wachstum im DACH-Raum vorantreiben. Wenn Sie eine Leidenschaft für Marketing haben und in einem dynamischen Umfeld arbeiten möchten, ist dies die perfekte Gelegenheit für Sie.

Leistungen

30 Tage Urlaub

Bonusmodell

Strukturierte Einarbeitung

Schulungsprogramme

Abteilungs- und Unternehmensveranstaltungen

Fitnesscenter

Kostenlose Getränke und Obst

Qualifikationen

• Mindestens 6 Jahre Erfahrung im Field Marketing für ein Technologieunternehmen.
• Erfahrung im Marketing für mittelständische bis große Unternehmen im DACH-Raum.

Aufgaben

• Entwicklung und Umsetzung von Marketingplänen zur Unterstützung der Umsatzziele.
• Führung von Demand-Generation-Programmen und Marketingstrategien.

Kenntnisse

Field Marketing Erfahrung

Demand Generation

Strategisches Denken

Fließend in Deutsch

Business-Level Englisch

Tools

Eloqua

MS Dynamics

Salesforce

Tableau

Jobbeschreibung

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Marketing Manager (m/f/d) with a focus on Lead Generation, Karlsruhe

Location:

Karlsruhe

Job Category:

Hospitality

EU work permit required:

Yes

Job Reference:

9887515

Job Views:

17

Posted:

15.03.2025

Expiry Date:

29.04.2025

Job Description:

What can you expect?

• You develop and deliver quarterly DACH Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals.
• You develop a joint marketing strategy and drive plans with OEM and Reseller partners in the region, and execute demand generation marketing programs including third-party hosted events, our company hosted events, webinars, in-person and virtual experiences, integrated campaigns, roadshows, and email marketing.
• You forecast and measure the impact of the marketing plan on sales cycles while analyzing program results, optimizing as needed, and own the planning and execution of vertical-based marketing, including ABM programs that penetrate key accounts in the region.
• You maintain ongoing communications and be the go-to marketing resource for regional sales leaders, sales reps, SDRs, and regional partners, and assist sales leadership in understanding, participating in, and obtaining buy-in for field marketing programs.
• You work closely with the our company sales teams to define marketing goals and objectives and develop a strategic marketing plan that aligns with sales pipeline and revenue goals, tailored to the relevant GTM strategy.
• You drive lead acquisition, nurture, and support the development of pipeline opportunities.

What should you bring along?

• You have a minimum of 6 years of field marketing experience for a technology company, direct experience in Logistics or Cloud preferred.
• You have experience marketing to midsize companies up to enterprise companies in the DACH region. “Mittelstand” marketing experience is a bonus.
• You possess knowledge of Eloqua (or an equivalent automation tool—Marketo, Pardot, HubSpot), MS Dynamics (or Salesforce or an equivalent CRM tool) preferred. Experience with Tableau or other visualization software is a plus.
• You are self-motivated, capable of working autonomously and communicating with remote management for extended periods.
• You have strong demand generation experience building multi-touch, integrated campaigns.
• You possess excellent strategic thinking skills with the ability to make data-driven decisions, and are fluent in German and business-level English.

What do we offer?

• 30 days holiday, 24th and 31st December free.
• Bonus model.
• Structured induction.
• Training programs at our company Academy.
• Departmental and corporate events.
• Fitness center at the Headquarters in Karlsruhe.
• Free drinks and fruit.
• And a lot more.

Our job offer Marketing Manager (m/f/d) with a focus on Lead Generation sounds interesting? We're excited to receive your application via our partner Campusjäger by Workwise.

With Campusjäger by Workwise you can apply within a few minutes as you don't need a cover letter. You'll also be able to track the status of your application at any time.

Job Requirements:

Performance Marketing, International Marketing