Marketing Manager - m / f / d (R-18250)

Dun & Bradstree; Frankfurt; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

Dun & Bradstreet is seeking a passionate Marketing Manager to enhance brand visibility and drive demand among medium to large enterprises in the DACH region. The successful candidate will lead strategic multi-channel marketing campaigns, leveraging data and analytics for continuous improvement while collaborating closely with sales teams. This role requires strong project management skills, fluency in English and German, and a customer-focused mindset to excel in a dynamic environment.

Qualifikationen

• Customer-centric marketer with 2-5 years of experience.
• Experience in running multi-channel campaigns focusing on strategy, performance, and ROI.
• Strong understanding of local market dynamics.

Aufgaben

• Shape and execute marketing strategy in the DACH region across various channels.
• Design and implement multi-channel campaigns, including digital and events.
• Collaborate with Sales Leaders to enhance impact.

Kenntnisse

Project Management

Data Analysis

B2B Marketing

Fluent in English and German

Jobbeschreibung

Why We Work at Dun & Bradstreet

Dun & Bradstreet combines global data and local expertise to help clients make smarter decisions. With 6,000+ people in 31 countries, we are a team of diverse thinkers and problem solvers who all share a common curiosity: to find new ways to turn data into value. If you share this curiosity and want to be part of a future-ready company, come join us! Learn more at .

About the Role

We're looking for a passionate and results-driven Marketing Manager to lead efforts in boosting brand visibility and generating demand among medium to large enterprises across all business lines in the DACH region. In this high-impact role, you'll be a key player in a vibrant and collaborative Marketing team, working closely with cross-functional partners including Sales, Operations, Go-to-Market, and Customer Success. You'll report directly to the Head of Partner & Channels and play a pivotal role in shaping and executing strategies that drive growth and engagement in one of our most important markets.

Responsibilities

• Own the Marketing Strategy: Take full accountability for shaping and executing the marketing strategy in the DACH region, with a focus on achieving SMART goals across leads, pipeline, revenue, and other key performance metrics.
• Lead Integrated Campaigns: Design, gain buy-in for, and deliver high-impact, multi-channel campaigns—including direct marketing, nurture programs, webinars, digital (inbound & outbound), events, tradeshows, PR, content, telemarketing, and social media. Develop and implement a customer marketing strategy to boost retention and reduce churn, collaborating with stakeholders and sharing best practices with the wider International Marketing Team.
• Leverage Data & Analytics: Work with the analytics team to enhance the customer database and reporting capabilities. Contribute to dashboards and scorecards, track performance, and demonstrate ROI and continuous improvement.
• Partner with Sales for Impact: Collaborate with Sales Leaders to align on business priorities and co-create campaigns that drive results across channels.
• Stay Ahead of the Curve: Keep up with emerging marketing trends and industry shifts. Champion innovation and adopt best practices to keep strategies effective.
• Manage External Partners: Oversee contractors, vendors, and event partners to ensure seamless collaboration and project delivery aligned with business goals.

Skills

A customer-centric marketer with 2-5 years of experience in running multi-channel campaigns—from digital to in-person—with a focus on strategy, performance, and ROI.

• Strategic & Organized: Strong project management skills and deep knowledge of B2B segments, demand generation, and marketing best practices.
• Data-Driven & Insightful: Confident in tracking campaign success, using analytics to drive decisions and continuous improvement. Skilled at building consensus and working across geographies.
• Proactive & Curious: You take ownership, solve problems, and seek opportunities to learn and grow. Fluent in English and German, with a strong understanding of local market dynamics.

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