Marketing Manager (m/f/d) Medical Device Services Europe

Eurofins USA; München; Vor Ort; EUR 70.000 - 95.000; Vollzeit

Zusammenfassung

A leading international life sciences company is seeking a Marketing Manager (m/f/d) for its Medical Device Services business. The successful candidate will drive marketing strategies, enhance brand visibility, and support sales through various digital and non-digital marketing efforts. This role is pivotal in ensuring the marketing alignment of newly acquired companies and improving ROI on marketing initiatives.

Qualifikationen

• At least 10 years of B2B commercial experience.
• Experience in regulatory knowledge is a plus.
• International experience preferred.

Aufgaben

• Define and implement marketing strategy.
• Manage content on websites and social media.
• Lead digital and non-digital marketing initiatives.

Kenntnisse

Result-driven mindset

Strong organizational skills

Positive attitude

Fluency in English

Ability to manage a team remotely

Ausbildung

Scientific/technical background in Healthcare

B2B Marketing experience

Jobbeschreibung

Company Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier, and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic, and labelling is accurate.

Eurofins is dedicated to delivering testing services that contribute to the health and safety of society and the planet, and to its corporate responsibility to protect the environment and ensure diversity, equity, and inclusion across the entire network of Eurofins companies.

For our Medical Device Services Business Line, we are looking for a Marketing Manager (m/f/d) based in Vimodrone, Milan (Italy), or Munich (Germany), or Barcelona (Spain).

Job Description

The Marketing Manager will be part of the European marketing team, driving business performance and building brand exposure for the Medical Device Services business unit.

Responsibilities:

The Marketing Manager responsibilities include, but are not limited to, the following:

Strategic Marketing

• Define and implement the overarching marketing strategy.
• Support the integration and marketing alignment of newly acquired companies.
• Conduct and manage market intelligence activities to support data-driven decisions.

External Communication

Digital Marketing (Focus: Lead Generation)

• Manage and optimize both global and local websites, including content management, SEO/SEA strategies, web analytics, and performance reporting.
• Drive the LinkedIn strategy by leading editorial planning, managing paid campaigns, scheduling and publishing content, and coordinating the creation of visuals and videos with the creative team.
• Monitor marketing campaign progress and analyze results to improve performance and ROI.

Non-digital Marketing

• Strengthen brand awareness and generate leads through:
• Organizing and promoting free webinars, managing registrations and follow-ups
• Coordinating external training programs
• Launching other lead-generating initiatives
• Manage the MDS European newsletter.
• Plan and execute email campaigns (CRM relaunch planned for 2025), ensuring GDPR compliance.

Support to Sales teams

With the marketing team:

• Manage the creation and update of content on multiple platforms, including clients’ presentations & flyers
• Organize Eurofins MDS customer events (e.g., workshops).
• Ensure the organization of external events/participation in congresses.

Project management

• Lead the planning, preparation, and marketing of new service launches.

People Management

• 1 Marketing Specialist (based in Germany)
• 2 Junior Marketing Specialists (based in Italy)

Coordination

• With the EU MDS management (General manager, Marketing director, Director of Consulting, Director of Testing, Sales director).
• With the US marketing team.
• With the Corporate marketing/communication/website teams.
• With newly acquired companies.
• Other interactions with sales teams, European experts, consultants, external agencies.

Qualifications

Hard skills

• At least 10 years of experience
• Scientific/technical background (ideally in Healthcare) + Commercial experience in B2B + Marketing experience in B2B
• Regulatory knowledge is a plus.
• International experience is a plus.

Soft skills

• Result-driven mindset.
• Fast learner, especially with complex, scientific topics.
• Strong organizational skills (multiple teams, countries, projects, planned actions & ad hoc/urgent needs).
• Positive and a can-do attitude with a sense of urgency and flexibility.
• Ability to create a plan/milestones, and monitor budgets and team achievements.
• Being a driven force and initiating new services.
• Able to drive projects from A to Z.
• Open-minded to incorporate new trends and ideas into marketing.
• Strong team player working with various teams (people of varied cultures and backgrounds).
• Ability to manage a team remotely.
• Keen eye for detail.
• Fluent in English.

Additional Information

We support your development! Don’t hesitate to apply even if you don’t match 100% of the requirements! Eurofins companies are committed to supporting your career development.

We embrace diversity! Eurofins network of companies believes in strength and innovation through diversity, being an Equal Opportunity Employer. We prohibit discrimination against employees or applicants based on gender identity and/or expression, race, nationality, age, religion, sexual orientation, disability, and other factors that make employees of Eurofins companies unique.

Sustainability matters to us! We aim to achieve carbon neutrality by 2025 through emission reduction and compensation initiatives. We encourage our laboratory leaders to make sustainable changes at their local level, supported by our dedicated carbon reduction team.

Find out more on our career page: https://careers.eurofins.com/