Marketing Manager (Lead Generation)

TN Germany; Stuttgart; Vor Ort; EUR 45.000 - 75.000; Vollzeit

Zusammenfassung

An innovative firm is seeking a results-oriented Marketing Manager to join its Lead Generation Team. This strategic role offers the opportunity to drive high-quality leads into the sales pipeline and redefine audience engagement. With a focus on creativity and innovation, you will design strategies for B2B prospects, manage email marketing campaigns, and optimize conversion rates. Join a diverse and passionate team that values personal growth and flexibility, all while contributing to an industry-leading open-source platform. If you have ambition and a drive to learn, this is the perfect opportunity for you.

Leistungen

Remote work flexibility

Time for personal growth

Diverse team environment

Passion for open source community

Qualifikationen

• 3+ years of experience in lead generation marketing in global SaaS environments.
• Strong ability to leverage data analytics for strategic decision making.

Aufgaben

• Design and implement strategies to attract high-value B2B prospects.
• Manage global email marketing and lead nurturing campaigns.

Kenntnisse

Lead Generation Marketing

Data Analytics

Email Marketing

CRO

Communication Skills

Ausbildung

Degree in Marketing

Degree in Business Administration

Degree in Data Analytics

Degree in Information Technology

Tools

HubSpot

Salesforce

Matomo

Marketo

Pardot

Jobbeschreibung

Social network you want to login/join with:

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Client:

Nextcloud

Location:

Stuttgart, Germany

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

dc6e7d6c7bf0

Job Views:

1

Posted:

03.05.2025

Expiry Date:

17.06.2025

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Job Description:

At Nextcloud we help our users achieve a safe home for all their data. Secure, under your control and developed in an open, transparent and trustworthy way. Our Team of >120 is distributed in 23 countries worldwide. We work remotely and our work culture is shaped by mutual trust, enthusiasm and a strong belief in the principles of open source.

We’re looking for a results-oriented Marketing Manager to join our Lead Generation Team. This role will go beyond just generating leads — you’ll play a pivotal part in our long-term business growth by driving high-quality leads into the sales pipeline and redefining how we engage and target our audience.This is a strategic role with ample room for creativity, innovation, and the opportunity to make a lasting impact .

Tasks

• Designing and implementing strategies to attract and convert high-value B2B prospects
• Manage global email marketing and lead nurturing campaigns, including drip campaigns, segmentation strategies, and ensuring compliance with relevant regulations
• Plan and execute gated content strategies (eBooks, white papers, reports, webinars) to capture leads
• Lead conversion rate optimization (CRO) efforts and optimize enterprise landing pages for improved performance and user experience
• Conduct A/B and multivariate testing, and analyze web analytics using tools like Matomo, Matomo Tag Manager, and UTM tracking to assess campaign performance
• Track and analyze enterprise marketing metrics and KPIs, including MQL, SAL, CPL and pipeline velocity to assess campaign effectiveness and ROI.

Requirements

• 3+ years of experience in lead generation marketing, ideally within global Software, SaaS or B2B environments
• Extensive experience with automation tools (e.g., HubSpot, Marketo, Pardot, Eloqua) and CRM systems (e.g., Salesforce, Microsoft Dynamics, Pipedrive)
• Degree in Marketing, Business Administration, Data Analytics or Information Technology
• Strong communication and storytelling skills, including C-level messaging, public sector narratives, and case study development
• Strong ability to leverage data analytics and forecasting tools to drive data-driven decision making and guide strategic actions.

A distributed, open team with a passion for working on and within the open source community

• A fun and diverse team
• A product which pushes the boundaries of technology with a global user and contributor community
• Remote work and flexibility for a healthy work-life balance
• Time for personal growth and education.

We are looking for somebody with ambition and drive who would like to grow and learn. We especially encourage applications by people from under-represented groups.

Nextcloud Hub is the industry-leading, fully open-source, on-premises content collaboration platform. Teams access, share and edit their documents, chat and participate in video calls and manage their mail and calendar and projects across mobile, desktop and web interfaces.