Marketing manager in music

Universal Music Deutschland; Berlin; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Билеты на концерты и скидки на записи/

Гибридный формат работы и удалённая оп

30 дней отпуска

Job summary

Universal Music Deutschland ищет специалиста по маркетингу и кампаниям для планирования и реализации кампаний артистов и релизов. Вы будете управлять бюджетами, сроками и ресурсами, развивая интегрированные маркетинговые активности по цифровым каналам и мерчу.

Требуется опыт в музыкальной индустрии, знание немецкого и английского языков, а также умение координировать работу с артистами, менеджментом и партнёрами. Работа на месте с возможностью удалённой части недели.

Qualifications

• Не менее 2 лет опыта в маркетинге, управлении продуктами или кампаниями в музыкальной, медиа- или развлекательной компании.
• 2
• Уверенное владение цифровыми платформами, соцсетями, стриминговыми сервисами и др.
• Опыт самостоятельного руководства несколькими заинтересованными сторонами, бюджетами и креативной деятельностью в рамках кампании.
• Умение разрабатывать чёткие маркетинговые стратегии, активности и брифы на основе артистических целей.
• Уверенное использование метрик и аналитических инструментов для принятия решений и улучшения кампаний.
• Очень хорошие владение немецким и английским языками (письменно и устно).

Responsibilities

• Планируете, внедряете и управляете кампаниями артистов и релизов, соблюдая приоритеты, сроки и бюджеты.
• Разрабатываете и управляете интегрированными маркетинговыми активностями по цифровым каналам, продажам и мерчу.
• Переводите идентичности артистов и цели кампаний в креативные концепции и ясные брифы.
• Взаимодействуете с артистами, менеджментом, внутренними отделами и внешними партнёрами.
• Планируете бюджеты и ресурсы, устанавливаете приоритеты и адаптируете действия по мере необходимости.
• Оцениваете кампании по метрикам и управляете требованиями и эскалациями.
• Обеспечиваете процессы выпуска, доставки и операционного маркетинга на протяжении всего цикла продукта.

Skills

Маркетинг/кампании

Управление бюджетами

Работа с несколькими стейкхолдерами

Аналитика и метрики

Немецкий и английский языки

Education

Опыт в музыкальной индустрии

Tools

Социальные платформы/стриминг

CRM/аналитика

Job description

Описание

Universal Music is a market leader in the music business. Our labels include the best-known brands in the world of music. As the home of numerous local and international artists, Universal Music represents over 100 years of music history across all genres. We owe our success to our love of music, unique artists and our great team. The Universal Music Domestic Division is responsible for discovering and developing promising national and international artists, as well as supporting and further developing established acts.

Задачи

• You are responsible for planning, implementing and managing artist and release campaigns, keeping priorities, timelines, budgets and individual activities in view.
• You develop and manage integrated marketing activities across digital channels, direct sales and merchandise, physical products, catalog topics and international activities, and assess platform dynamics, customer journeys, digital touchpoints and performance signals to optimize campaigns across channels.
• You translate the artists’ identities and campaign objectives into creative concepts, clear briefs, appropriate activities and a coherent approach to target audiences.
• You manage collaboration with artists, management teams, internal departments and external partners, and ensure clear decisions and reliable handovers.
• You plan budgets and resources, set priorities and adjust activities, timelines and responsibilities when requirements change, so that campaign objectives and deadlines continue to be met.
• You assess campaigns using relevant metrics such as streams, reach, interactions, sales and budget development, derive improvements from them, and manage requirements and escalations.
• You ensure release, delivery and operational marketing processes throughout the entire product lifecycle, maintain product information, approvals and data quality, and ensure operational campaign readiness.

Требования

• You have at least two years of experience in marketing, product management or campaign management at a music, media or entertainment company.
• You understand digital platforms, social media, streaming services and other marketing channels, and can assess their impact on artists and target audiences with confidence.
• You have experience independently managing multiple stakeholders, budgets, timelines and creative activities within a campaign.
• You can develop clear marketing strategies, activities and briefs based on artist and business objectives.
• You confidently use metrics and analytical tools to make decisions, improve campaigns and clearly assess results.
• You have very good written and spoken German and English skills.
• You take independent end-to-end responsibility for your areas, prepare decisions and derive clear priorities and pragmatic solutions from different requirements.
• You communicate reliably and in a way that is tailored to stakeholders, create transparency around expectations and decisions, and actively include relevant perspectives.
• You actively adapt your approach and priorities to new requirements, engage with technologies and developments in the music market, and derive actionable ideas from them.
• You remain organized under pressure, uncertainty and conflicting objectives, set deliberate priorities and make considered decisions.
• You foster trusting collaboration within the team and across departments, value different perspectives and put shared goals ahead of individual interests.

Условия

It is a permanent, full-time position.

• Feel the music! — Thanks to a concert ticket budget, discounts on recordings and merchandise, and various internal events.
• Together for music! — We focus on personal interaction and creative collaboration on-site, so we spend most of the working week in the office, with regular opportunities to work remotely as well.
• Time to breathe! — You are more than your job: enjoy 30 days of vacation, as well as additional scheduled company closure days.
• Get around! — Travel sustainably through the capital with discounts on BVG public transportation and our JobRad leasing offer.
• Grow with us! — Continue to develop through a range of training opportunities.
• Take care of yourself! — Get support with life’s challenges, both professional and personal, through independent counselling and coaching services.