Marketing manager in der Musikbranche

Warner Music Group; Berlin; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Remote-friendly hours

Vacation days up to 30+ days

Health initiatives

Spotify account

Deutschlandticket

JobRad

Lunch card

Job summary

Warner Music Group in Berlin is seeking a senior Marketing & Creative Lead to shape campaign strategies, direct visuals, and manage digital and physical releases. You will lead social content, streaming campaigns, and creator partnerships while tracking KPIs and budgets.

You should bring a degree in business/marketing, strong market sense for Gen Z, and fluent German and English communication. The role offers remote-friendly hours and a vibrant music industry setting in Berlin.

Qualifications

• Degree in business, media or marketing or vocational training with some music/digital industry experience.
• Creative mindset with analytical foresight and data-driven thinking.
• Strong project ownership with structured, reliable workflow.
• Trend awareness on Gen Z social media and marketing opportunities.
• Excellent German and English communication.

Responsibilities

• Develop innovative marketing and campaign strategies and project plans.
• Lead creative direction and manage visual identities, artwork, covers and content.
• Oversee lifecycle of releases from budgeting to on-time delivery.
• Lead content and social media plans, streaming marketing and creator campaigns.
• Identify trends and new marketing opportunities in the music market.
• Maintain relationships with artists, management and partners and manage budgets/KPIs.

Skills

Marketing strategy

Creative direction

German fluency

English fluency

Budget & KPIs

Education

Degree in business/media/marketing

Job description

Описание

We love music and work tirelessly to support the people who make it. Sounds good? Join our team!

Задачи

• Campaign strategy: You develop innovative marketing and campaign strategies as well as smart project plans.
• Creative direction: As creative lead, you initiate and steer visual identities, artwork, covers, music videos, content, biographies and promotional materials of all kinds—in collaboration with internal creative teams or external service providers.
• Release management: You oversee the entire lifecycle of all digital and physical releases—from budgeting and metadata through to on-time delivery.
• Digital lead: You lead content and social media plans, manage streaming marketing and creator campaigns, and know trends before they go viral.
• Trend scouting: You identify trends and new marketing opportunities in the music market and understand the social media game.
• Relationship management: You are the central point of contact for artists, management teams and partners, and maintain a strong network.
• Budget & KPIs: You independently plan and manage your marketing budget, define KPIs, analyze campaign results and communicate them to all stakeholders.

Требования

• Entertainment DNA: You have completed a degree (business administration, media, marketing) or vocational training and have some initial experience in the music or digital industry.
• Creative mind & strategic eye: You combine abundant creativity with analytical foresight, have a knack for data and think entrepreneurially.
• Project owner: Complex workflows don't unsettle you - you work in a structured and reliable way and confidently keep all the moving parts under control.
• Trend & social native: You understand Gen Z's behavior on social media and immediately use new marketing opportunities for our artists.
• Strong communicator: Whether pitching, presenting or building relationships, you communicate clearly and persuasively, and are fluent in German and English.

Условия

• Flexible working hours with remote-friendly options, plus up to 20 working days a year abroad 30 days of vacation plus extra days at the end of the year
• Clear, transparent goals, regular feedback and individual professional development opportunities - let's talk!
• Diversity in practice - we celebrate diversity!
• In-house health initiatives (massages, yoga, mental health services) - we care for you!
• Regular events with exclusive insights into the world of music
• A great penthouse office with character - in the heart of Berlin
• Many other benefits, e.g. Deutschlandticket, JobRad, lunch card, Spotify account, etc.