Marketing Manager - HCP Customer Marketing (m/f/d)

Medtronic; Meerbusch; Remote; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An established industry player is seeking a strategic leader to unify their DACH HCP Customer Marketing Team. This pivotal role involves developing and executing HCP engagement strategies across Germany, Austria, and Switzerland, while fostering a culture of collaboration and innovation. The successful candidate will lead a team, ensuring alignment with business objectives and enhancing relationships with healthcare professionals. This remote position offers the opportunity to make a significant impact in the healthcare sector, driving the adoption of innovative diabetes solutions and participating in international events to enhance brand visibility.

Leistungen

Flexible Benefits Package

Competitive Salary

Career Development Opportunities

Health and Wellness Programs

Qualifikationen

• 7+ years of experience in HCP engagement or marketing in med tech.
• Proven experience in leading organizational change in a multi-country setup.

Aufgaben

• Lead the transformation to a centralized DACH Customer Marketing Team.
• Develop and execute HCP engagement strategies tailored to the DACH region.
• Monitor and analyze marketing performance metrics.

Kenntnisse

HCP engagement

Marketing strategy

Team leadership

Stakeholder management

Communication skills

Ausbildung

Bachelor’s degree in Marketing

Bachelor’s degree in Life Sciences

Bachelor’s degree in Communications

Jobbeschreibung

Pay Competitive

Location Meerbusch/North-Rhine-Westphalia

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

We are seeking a strategic and execution-focused leader to transform our country-specific marketing teams into a unified DACH HCP Customer Marketing Team focusing on HCP engagement. In this pivotal role, you will be responsible for developing and executing the HCP engagement strategy across the DACH region. This encompasses congresses and events, KOL management, HCP training and education, and HCP services.

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

We are seeking a strategic and execution-focused leader to transform our country-specific marketing teams into a unified DACH HCP Customer Marketing Team focusing on HCP engagement. In this pivotal role, you will be responsible for developing and executing the HCP engagement strategy across the DACH region. This encompasses congresses and events, KOL management, HCP training and education, and HCP services.

Leading a team of five direct reports, you will collaborate closely with the EMEA HCP Customer Marketing Team, the DACH commercial teams and the cross-functional teams to ensure alignment and effective execution of HCP engagement initiatives. This position requires a balance of transformational leadership, strategic vision, and hands-on execution to enhance our relationships with healthcare professionals and drive the adoption of our diabetes solutions.

This role will cover DACH and is a remote role. This means your home/remote location is the primary work location. There may however be requirements to attend a Medtronic location for meetings from time to time.

Responsibilities may include the following and other duties may be assigned.

• Lead the transformation from country-specific marketing teams to a centralized DACH Customer Marketing Team, fostering a unified approach while respecting local market nuances
• Develop and implement a regional structure that leverages synergies across Germany, Austria, and Switzerland, ensuring alignment with overall business objectives
• Coach and mentor a team of five direct reports, promoting a culture of collaboration, innovation, and high performance. Set clear targets that drive business success
• Develop and execute a comprehensive HCP engagement strategy tailored to the DACH region, aligning with EMEA and global objectives
• Drive the adoption of our service portfolio that adds value to healthcare professionals and supports patient care
• Track and report on expenditures, ensuring alignment with financial plans and organizational priorities
• Monitor and analyze marketing performance metrics, adjusting strategies and tactics as necessary to ensure objectives are met
• Represent the company at international congresses, events, and industry forums (~50% travel) to enhance brand visibility, gather market insights

Required Knowledge and Experience:

• Bachelor’s degree in marketing, Business, Life Sciences, Communications, or a related field
• 7+ years of experience in HCP engagement, marketing, or business transformation within the med tech, pharmaceutical, or diabetes care industry
• Willingness to travel 50% of the time within the DACH region and internationally
• Fluent of written and spoken German and English. Proficiency in French and/or Italian is a plus
• Proven experience in leading organizational change or team transformation in a regional or multi-country setup
• Excellent leadership and team development skills, with the ability to motivate and guide a high-performing team
• Demonstrated success in developing and executing HCP engagement strategies, including event management, KOL relationships, and educational programs
• Excellent communication, stakeholder management, and collaboration skills

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here