Marketing Manager Gynecology & Urology

Intuitive Surgical; Hamburg; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An established industry player is seeking a Marketing Manager to drive the adoption and growth of innovative surgical procedures. This role focuses on strategic marketing initiatives in Gynecology and Urology, requiring collaboration with sales teams and clinical experts. The ideal candidate will have a strong background in clinical marketing, particularly in therapeutic medical devices, and will thrive in a dynamic environment. Join a forward-thinking team dedicated to enhancing healthcare through cutting-edge technology and impactful marketing strategies. This position offers an exciting opportunity to contribute to life-changing medical advancements.

Qualifikationen

• 3+ years of experience in clinical/product marketing in medical devices.
• Fluency in German and English is required.

Aufgaben

• Develop and execute regional marketing tactics for Gynecology & Urology.
• Collaborate with sales teams and training departments.

Kenntnisse

Clinical Marketing

Product Marketing

Gynecology

Urology

Communication Skills

Project Management

Sales Support

Market Analysis

Ausbildung

Bachelor's degree in Life Science

Bachelor's degree in Business Discipline

Tools

MS Office Suite

Jobbeschreibung

At Intuitive, we are united behind our mission : we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare’s hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere—we strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture—our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real-world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let’s advance the world of minimally invasive care.

Job Description

Primary Function of Position :

This position will implement and execute marketing programs for the Region and drive adoption and growth of da Vinci surgical procedures. The focus will be in strategic growth areas for Gynecology and Urology. The Marketing Manager is also expected to work with a cross-functional regional sales and training team, working closely with the European marketing group.

The primary function of this position is to be able to execute on the following global marketing standards at a country / regional level :

• Understand your market – Open / MIS rate, National outcomes, surgeon / patient / hospital segments, reimbursement levels, incumbent surgical techniques and KOLs etc.
• Maintain alignment on target procedures / products – Help define what is being driven and why within commercial org and keep all teams focused on this “commercial strategy”
• Build Value Props Stories, Tools, Events and Engage 3Ps (Physician, Patient, Provider) with them - targeted in the right sequence
• Develop Speaker / Teacher / Executive KOLs – with strong technique, outcomes and use of advanced technology
• Quantify the impact (QTI) – clinical, economic, strategic evidence - of key da Vinci surgeons / hospitals as references
• Align with relevant Surgical and Executive societies on da Vinci surgery to ensure support and partnership

Roles and Responsibilities :

Understand your market :

• Develop and execute regional / country marketing tactics with a focus on Gynecology & Urology. This will include detailed activities to be implemented in a defined timeline and budget in alignment with Sr. Group Manager Marketing DACH, strong collaboration with the European marketing team and local sales leadership
• Strong partnering with clinical and capital sales teams in a growing competitive environment for analysis, targeting and regional action planning purposes
• Work closely with Market Access and Clinical Affairs to develop and implement publication strategies that will support procedure adoption goals
• Collaborate with Training department to identify and support the development of regional sales team. Deliver content for regional company meetings
• Act as a Medical Device Consultant (Medizinprodukteberater) in Austria and Germany, after appropriate training, as per legal requirement and provide guidance, insight, and support in the proper handling of Intuitive medical devices.

Build Value Props Stories, Tools, Events and Engage 3Ps

• Deliver corporate clinical & capital marketing and sales tools to achieve short and long-term goals for procedures / sales quotas, products and system sales Develop Speaker / Teacher / / Executive KOLs
• Partner with key surgeon champions (KOLs) to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da Vinci Surgery

Quantify the impact (QTI) – clinical, economic, strategic evidence

• Work closely with local Market Access Manager team to assist in development and execution of cost effectiveness / value strategies in key markets
• Collect, analyze and share competitive data for strategic positioning and initiatives
• Validate Clinical and Economical data with reference case observation centers, key surgeon champions (KOLs) and proctors

Align with relevant Surgical and Executive societies

• Develop and implement Intuitive’s presence at key national conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts, tradeshow booth promotion and presence
• Collaborate with respective surgical societies to implement standardized robotic training pathways and curricula

Qualifications

Required Knowledge, Skills, and Experience :

• 3+ years of Clinical / Product marketing experience in a therapeutic medical device company, Gynecology & Urology experience strongly preferred
• Strong knowledge of procedure steps and anatomy in surgical specialties covered required
• Surgical and / or Operating Theatre (Room) sales experience preferred
• Proven ability to effectively position and procedure / product messages and develop strong sales support to drive desired adoption
• Demonstrated success in building clinical education and marketing programs to drive product / procedure growth
• Language (spoken and written) : fluency in German and English
• Bachelor's degree in life science or business discipline
• Superior verbal / written communication, teamwork, and interpersonal work across multiple constituents
• Self-starter with ability to take leadership in unstructured environment
• A keen ability to manage projects, keeping to budget, organizing, prioritizing and coping with multiple tasks
• Strong knowledge of the MS Office product suite
• Ability to travel 50%. International travel required

Additional Information