Marketing Manager GSA & CEE

Fanatics; Frankfurt; On-site; EUR 70,000 - 120,000; Full time

Job summary

Fanatics Collectibles is seeking a Marketing Manager GSA to define and deliver the marketing strategy within Germany, Switzerland and Austria driving brand growth, market penetration and commercial performance in alignment with global and regional objectives. The Marketing Manager GSA will be responsible for translating broader strategic priorities into impactful, locally relevant plans.

This role ensures the effective localization and execution of integrated marketing initiatives, including,

Qualifications

• 5+ years of marketing experience with product marketing, brand management or integrated campaign execution.
• Bachelor’s degree in Marketing, Business, Communications or related field; advanced degree is a plus.
• Fluent German and English, written and spoken, with local market insight.
• Strong familiarity with CRM, analytics, and digital marketing tools.
• Autonomous, proactive, and results-oriented with cross-functional collaboration.

Responsibilities

• Define and execute the countries marketing strategy aligned to global, regional and territory direction.
• Lead fully integrated campaigns across digital, social, PR, creator and partner marketing, events and trade marketing.
• Develop and maintain relationships with local creators, influencers and strategic partners.
• Partner with Regional lead on strategy and execution of local events and brand activations.
• Drive local trade marketing initiatives and retail visibility in line with commercial priorities.
• Own and manage the countries marketing budget and track ROI.

Skills

Marketing

Brand management

Campaign execution

Trade marketing

Stakeholder management

Education

Bachelor's in Marketing / Business / Communications

Advanced degree (plus)

Tools

CRM platforms

Digital marketing tools

Analytics

Job description

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Role Summary

Fanatics Collectibles is seeking a Marketing Manager GSA is responsible for defining and delivering the marketing strategy within Germany, Switzerland and Austria driving brand growth, market penetration and commercial performance in alignment with global and regional objectives. The Marketing Manager GSA will be responsible for translating broader strategic priorities into impactful, locally relevant plans.

This role ensures the effective localization and execution of integrated marketing initiatives, including, but not limited to:

• Marketing campaigns
• Communications/PR
• Creator and Partner collaborations
• Events and trade marketing

The Marketing Manager GSA serves as the primary marketing lead within the market, identifying growth opportunities, ensuring cross-functional alignment, and delivering performance-driven execution that strengthens brand visibility and retail impact.

Key Responsibilities:

Strategic Leadership

• Define and execute the countries marketing strategy aligned to global, regional and territory direction.
• Identify local market opportunities to drive category expansion and commercial growth.
• Adapt and implement global campaigns and brand initiatives to ensure local relevance and effectiveness.

Campaigns & Communications

• Lead fully integrated campaigns across digital, social, influencer marketing, PR partnerships and co-marketing initiatives.
• Manage local communications strategy and agency relationships where applicable.
• Analyze campaign and activation performance to inform optimization and future planning.

Creator & Partner Development

• Develop and maintain relationships with local creators, influencers and strategic partners.
• Oversee seeding strategies and collaboration frameworks to maximize brand reach and authenticity.

Events

• Partner with Regional lead to develop the strategy and execution of local events and brand activations.
• Define event objectives, talent participation and communication strategy to ensure measurable impact.

Trade Marketing & Retail Execution

• Drive local trade marketing initiatives in partnership with Sales.
• Ensure strong retail visibility and in-store execution aligned with commercial priorities.

Budget & Performance Management

• Own and manage the countries marketing budget.
• Track ROI and ensure efficient allocation of resources across initiatives.

Skills and Experience Required

• 5+ years of marketing experience, with strong experience in product marketing, brand management, integrated campaign execution and/or trade marketing, ideally within sports, entertainment, collectibles, consumer goods or another fast-paced consumer-focused industry
• Bachelor’s degree in Marketing, Business, Communications or a related field. An advanced degree is a plus but not required.
• Fluent German and English, both written and spoken, with the ability to develop and adapt consumer-facing marketing communications in both languages.
• Strong knowledge of the German market and consumer landscape; experience working across Germany, Austria and/or Switzerland is highly desirable.
• Familiarity with marketing and campaign analytics, CRM and digital marketing platforms, social and influencer marketing tools, and retail/trade marketing processes.
• Hands-on experience managing integrated marketing campaigns across product marketing, digital, social, communications/PR, creator and partner marketing, events and trade marketing.
• Highly autonomous, proactive and results oriented.
• Strong understanding of local consumer behavior, cultural trends and retail landscape.
• Ability to translate global and regional strategies into effective local marketing plans and activations.
• Strong stakeholder management and cross-functional collaboration skills.
• A passion for sports, entertainment, trading cards and/or collectibles, and an understanding of fan and collector culture, is a strong plus.

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Frankfurt and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.