Marketing Manager GP DACH

Align Technology; Köln; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Exclusive discounts on products

High-quality work equipment

Company pension plan

Public transport ticket

Employee discounts on products

Learning opportunities

Inclusive work environment

Job summary

A leading medical equipment company is looking for a Marketing Manager GP for the DACH region. You will shape B2B strategies and execute campaigns to enhance the adoption of innovative products. Strong marketing experience, project management skills, and fluency in German and English are essential. This full-time role is based in Köln, with some travel required.

Qualifications

• 3-5 years of professional experience in marketing management in a B2B environment.
• Experience in the medical device or dental industry is preferred.
• Willingness to travel approximately 30%.

Responsibilities

• Localize campaigns to the DACH market.
• Drive local strategy based on market knowledge.
• Lead new product launches by orchestrating marketing instruments.
• Manage agencies and vendors for marketing deliverables.

Skills

Project Management

Communication Skills

Results Orientation

Time Management

German Language Skills

English Language Skills

Education

Bachelor's degree in marketing or business administration

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Job description

Overview

As Marketing Manager GP for the DACH region, you’ll be at the forefront of shaping and executing cutting-edge B2B strategies and campaigns that revolutionize the GP business in the DACH Region. Your mission is to align local initiatives with the overarching EMEA vision, unlocking the full potential of the Invisalign System and iTero Intra-Oral Scanner in GP practices, while increasing awareness and adoption of the Invisalign System in the market.

Responsibilities

• Localize EMEA (Europe, Middle East, Africa) campaigns to the needs of the DACH (Germany, Austria, and Switzerland) market.
• Drive local strategy based on deep market knowledge.
• Identify market opportunities by conducting market research and providing actionable insights to internal stakeholders.
• Lead impactful new product launches by orchestrating all marketing instruments.
• Work closely with the clinical department on regional education strategy to ensure alignment with marketing initiatives.
• Further develop customer segmentation and customer development programs to enhance customer engagement and retention.
• Collaborate closely with other internal stakeholders such as the clinical department and sales team in the DACH region as well as the EMEA marketing team to ensure cohesive marketing efforts.
• Lead the event calendar for marketing driven customer events, including planning, execution, and post-event analysis.
• Develop and maintain relationships with customers and Key Opinion Leaders KOLs to foster brand loyalty and advocacy.
• Collaborate in the content creation and implementation of sales meetings and conferences to support the sales team.
• Drive PR and media activities to enhance brand awareness and reputation.
• Manage agencies and vendors to ensure high-quality deliverables and cost-efficiency.
• Budget management, including planning, tracking, and reporting to ensure optimal use of resources.

Qualifications

• Bachelor's degree or higher, preferably in marketing or business administration.
• 3-5 years of professional experience in marketing management on a country level (ideally B2B environment).
• Preferably experience in the medical device or dental industry, preferably with products that are in demand by consumers or patients.
• Strong project management skills.
• Excellent communication and presentation skills.
• Results orientation and excellent time management skills with an efficient and structured approach.
• Good German language skills as well as fluent English.
• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
• Willingness to travel, approximately 30%.

Benefits

• Corporate Benefits: Exclusive discounts on a wide range of products and services.
• Modern Work Equipment: High-quality hardware to support your daily work – ensuring you’re always optimally equipped.
• Company Pension Plan: We actively support your financial planning for the future.
• Public Transport Ticket: Travel to work comfortably and sustainably – we cover your public transport pass.
• Employee Discounts on Products: Benefit from attractive discounts on our innovative technologies and products.
• Learning Opportunities: Take advantage of our extensive online resources and personalized development support for continuous growth.
• Inclusive Work Environment: Be part of a diverse team that values collaboration and mutual respect.

Additional information

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Equal Opportunity Statement Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.

Job details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Medical Equipment Manufacturing