Marketing Manager Golf Continental Europe

PUMA Group; Herzogenaurach; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

A leading sports brand in Herzogenaurach is seeking a Marketing Manager to drive their European Golf BU. This role involves developing brand strategies, overseeing PR initiatives, and managing budgets. Ideal candidates have a strong marketing background, are passionate about sports, fluent in German and English, and capable of managing complex projects. Opportunities for travel within Europe are included.

Qualifikationen

• Proven track record in marketing within consumer or lifestyle brands.
• Demonstrated ability to lead and manage complex projects.
• Fluent in both German and English; French is a plus.

Aufgaben

• Drive the European Golf BU forward with marketing expertise.
• Oversee PR initiatives and manage influencer partnerships.
• Manage the marketing budget aligning with financial goals.

Kenntnisse

Marketing expertise

Passion for sports

Project management

Analytical skills

Fluent in German and English

Jobbeschreibung

Overview

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

• Actively contribute and drive our European Golf BU forward utilising your marketing expertise, passion and skills.
• Lead the development and execution of brand heat and Go-To-Market strategies through digital, PR, retail and sports marketing channels.
• Oversee PR initiatives including brand and product messaging, influencer partnerships, and product seeding campaigns.
• Partner with senior leadership and wider marketing team to identify growth opportunities and drive strategic brand innovation.
• Manage the marketing budget, ensuring alignment with financial goals and KPI’s.
• Spearhead and drive trade marketing across Europe, collaborating with marketing and sales teams to deliver high-impact instore and digital excellence.

YOUR TALENT

• Proven track record in marketing within consumer or lifestyle brands or agencies, with a strong passion for sport—especially golf—and a deep understanding of lifestyle and culture.
• Strong grasp of marketing principles, campaign development, and emerging media technologies, combined with a creative, cross-category mindset and entrepreneurial spirit.
• Demonstrated ability to lead and manage complex projects under tight timelines, with solid organizational and budget management skills.
• Excellent communication and interpersonal skills, paired with strong analytical abilities to interpret data and drive insights.
• Ability to work both independently and collaboratively in a fast-paced environment; detail-oriented, resourceful, and self-motivated.
• Fluent German and English are essential, French as additional language is a big plus
• Based in HQ in Herzogenaurach/ Germany with some travel within Europe.

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.